[ecrea] 5th International Communication Management Conference (ICMC) 2018

MICA, in association with USC Annenberg School of Communication and 
Journalism, is delighted to announce its */5th International 
Communication Management Conference (ICMC)/* on */'Media & Entertainment 
Disruptions and Beyond'/* to be held at MICA, */Ahmedabad (India's first 
UNESCO world heritage city)/*, from */11th to 13th January 2018/*.

The overarching objective of the conference would be to understand 
effective marketing strategies for managers in the Media & Entertainment 
industry. This would entail examining strategies for managing content, 
consumers, and connections.

The conference will deliberate on the challenges that continue to exist 
in terms of infrastructure, digital access, content availability, user 
behavior, and technology led disruptions. The conference will also 
look into the future role of media and entertainment industry in 
building the global economy. The conference platform will enable 
academia and industry to converge and discuss research based solutions 
for intractable issues and challenges.

The global Media & Entertainment (M&E) industry, which comprises */book 
and periodical publishing, film, television, advertising, music, gaming, 
the performing arts, sports, and even fashion/*, has witnessed rapid 
growth post the worldwide financial crisis.

It is projected that the global M&E industry would reach a whopping USD 
1,000 billion by 2020. The industry is marked by high competition and 
understanding the rapidly changing tastes of consumers is essential for 
survival and success. With the advent of wearable technology, virtual 
reality, augmented reality, video on demand, satellite relay, and other 
cutting edge technologies, the ability to respond effectively to 
technological advances is becoming key.

*ICMC 2018- Call for Papers*

MICA ICMC 2018 invites abstract submissions from academicians, scholars, 
entrepreneurs as well as practitioners. Apart from conventional paper 
presentations and panels, the conference will include special 
panels/conclaves, poster sessions, networking and mentoring 
opportunities for doctoral and post-doctoral scholars, a showcase for 
social entrepreneurship initiatives, performances, and exhibitions on 
the theme.

The deadline for submission of abstracts is *October 31, 2017*. More 
details about the theme and the guidelines for submissions are available 
at the following link https://www.mica.ac.in/icmc/overview-2018


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