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[ecrea] CfP: Semiotic Theories of Media? Prospects and challenges of combining media theory and semiotics
Thu Oct 20 18:58:41 GMT 2016
*15th International Conference of the German Association of Semiotic
Studies: “Borders”, September 12—16, 2017, University of Passau, Germany*
*Panel: Semiotic Theories of Media? Prospects and challenges of
combining media theory and semiotics*
The panel aims to discuss prospects and challenges of a closer
co-operation between media theory and semiotics. We intend to focus on
the possibilities of a theoretically and empirically justified
delineation between signs, on one hand, and media, on the other hand. By
facilitating a discussion between epistemologically informed theories of
signs and empirically oriented approaches to the analysis of media, we
expect to advance our understanding of the functioning of signs, media,
and multimodal communication, to gain new impulses to reflect on signs
and media, and to develop new methodologies and methods of their analyses.
Contributions can focus, for example, on the relations between semiotic
theories and media theories, or on empirically oriented approaches to
linguistic and non-linguistic sign uses and media practices. As we
intend to encourage a transdisciplinary discussion on signs, media, and
multimodality, we are highly interested in contributions focusing on the
interdependences between sign practices on different levels (word,
sentence, text, discourse, image, sound, film) and the “media
infrastructure” they are part of.
We envisage discussing, for example, the following questions:
•Is there a possibility, or necessity, to differentiate between semiotic
and technical media? If yes, how should we conceptualize this
differentiation? If no, how should intertwining of signs and media be
conceptualized?
•What are possibilities and challenges of applying a technical
understanding of media in semiotics? What can a semiotic epistemology
offer to media studies? And what are the questions which arise out of
these interdisciplinary approaches?
•How can multimodal texts (in social networks or online magazines, for
example) be described if the differentiation between a technological
understanding and a semiotic understanding of media is suspended?
•What are the prospects of applying a semiotic understanding of media in
the analysis of esthetic phenomena (in the analysis of design,
architecture, fashion, street art, for example)?
•How can we theorize shifts in the history of media from a semiotic
and/or empirical perspective, and how do shifts in the history of media
influence conceptions of the sign?
•How can we define concepts as “medium”, “materiality”, “sign use” from
the point of view of a epistemologically informed semiotic media theory?
•What do traditional empirical approaches to media studies offer to the
analysis of semiotic practices, and where and how could they be
broadened to include semiotic knowledge?
Please send your abstract as a word document to Jan Georg Schneider
((schneiderj /at/ uni-landau.de) <mailto:(schneiderj /at/ uni-landau.de)>) and Stefan
Meier ((stefan.meier /at/ uni-tuebingen.de)
<mailto:(stefan.meier /at/ uni-tuebingen.de)>) by November 15, 2016. Your
abstract should contain: Title of the presentation, name(s) of the
contributors, abstract (max 300 words), institution, e-mail address and
a short bio. Presentations will be 20 min; we plan to publish selected
panel contributions after the conference.
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