Archive for calls, December 2016

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[ecrea] cfp Trial and Error: media education in a changing media world

Tue Dec 13 23:55:15 GMT 2016

Call for Papers for the 3rd annual conference of the ECREA Journalism & Communication Education TWG

“Trial and Error: media education in a changing media world.”
Fontys University of Applied Sciences, School of Journalism
May 18/19 2017
Tilburg, The Netherlands

As any other educational field, media education needs to address
generic 21st century skills, such as problem solving, entrepreneurship
or working as a reflective practitioner. However, media education faces
a distinctive challenge considering the fundamental changes of its own
professional field. Media professionals work under increasingly complex
conditions due to the increasing overlap between different media
professions, major accelerations in production and distribution, the
rise of an interactive and critical audience and changing dynamics in
media ownership. Traditionally distinct disciplines as advertising,
journalism, film production and media design are converging, putting
specific demands on professional legitimacy and operational processes.
Consequently media graduates “need to be prepared for a lifelong
journey of adaptation in a relentlessly changing media landscape”
(Pavlik, 2013, 215) and they have to “balance the competing demands of
creativity versus commerce, of producing content versus exploring
opportunities for connectivity and of translating the accelerated
demands of a competitive, technology driven (…) work environment into
meaningful actions, values and ideas.” (Deuze, 2013, 85).

In order to prepare students for a complex professional field, media
educators have to reinvent or at least reset themselves. From teaching
‘how the world is’, to training ‘how to relate to a constantly
changing world’. Not only do they need to keep up with ongoing
innovation, they need to contribute to innovation as well as foster
their professional legitimacy. Just as innovation, so is media education
in the 21st century a process of trial and error. The inevitable
question is: How do we do this?

We invite you to submit contributions on media education that can touch
upon, but are not restricted to, the following topics:
- media education as contributing to gradual or disruptive innovations
in the profession
- media education as responding or contributing to fundamental changes
in society, technology and/or economy.
- (alternative) pedagogical approaches fitting the changing needs and
expectations of media graduates
- the changing nature of media work in terms of professional culture,
accountability, employment, organization, diversity or media
- the increasing role of the audience in media production
- blurring boundaries between media professions and related phenomena,
such as professional autonomy, professional values, legal and regulatory
issues etc.
- expectations of media companies, professionals or institutions
regarding media graduates
- media graduate characteristics, such as demographics, previous
education, training needs, or self-perception
- profound automation of media production and distribution, e.g.
automated newsrooms, robot art, algorithm advertising.
- aspects of media literacy, public interest, national security or
freedom of speech in media development
- the role of accrediting systems; inhibiting or stimulating media
education change

We invite contributions in various formats, e.g. workshops, panels and
conference presentations. Please send anonymized abstracts up to 500
words to michael.harnischmacher[at]

Deadline for abstract submission: Monday, February 20, 2017

For details on contribution formats, abstracts etc. please go to www.ecreaed


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