[ecrea] CFP for a special issue of Sport in Society: Cultures, Commerce, Media, Politics

We are launching a CFP for a special issue of /Sport in Society: 
Cultures, Commerce, Media, Politics /focusing on the professionalization 
of Action Sports (Full CFP below). We are interested in contributions 
exploring the relationships between the development of the industry, the 
transformation of the media landscape, the institutionalization of these 
sports, and the professionalization of athletes. This special issue will 
address these interrelated themes by asking how athletes are responding 
to the growing commercialization and professionalization of their 
sports, how the industry is evolving in response to their popularization 
and diversification, and how digital media practices are informing and 
reflecting these changes while supporting new relationships between 
companies, athletes, and participants.

*Timeline*

Deadline for abstract (200 words) submission: *August 1^st , 2016*

Invitations based on abstract acceptance: *September 1^st , 2016*

** Please note, invitation to contribute a full manuscript does not 
guarantee publication and all manuscripts will go through the full 
double-blind peer review process with at least two reviewers.

Deadline for full submissions (8000 words including references): *March 
1^st  2017*

*Contacts*

**

For further details, please contact Guillaume Dumont ((guidumo /at/ gmail.com) 
<mailto:(guidumo /at/ gmail.com)>) or Holly Thorpe ((hthorpe /at/ waikato.ac.nz) 
<mailto:(hthorpe /at/ waikato.ac.nz)>)

*Full CFP*

*CALL FOR PAPER: SPECIAL ISSUE SPORT IN SOCIETY: CULTURES, COMMERCE, 
MEDIA, POLITICS*

**

*/The Professionalization of Action Sports:/*

*/The Changing Roles of Athletes, Industry and Media/*

Guest Editors: Dr Guillaume Dumont and Associate Professor Holly Thorpe

Over the past two decades, action sports have undergone rapid growth and 
development, such that the global action sport industry is predicted to 
be worth more than US$20 billion by 2017. A considerable body of 
scholarship has examined these changes, with a focus on their 
globalization, commodification, diversification, indoorisation, and 
particular attention has been dedicated to examining the various 
identity politics within particular action sporting cultures (i.e., 
skateboarding, surfing, snowboarding, parkour, climbing). More recently, 
the rise of new media, the transformation of the sport industry, and the 
development of these sports in non-western countries have propelled new 
endeavors within this flourishing body of research. In addition, with 
surfing, skateboarding and sport climbing short-listed for inclusion in 
the Tokyo 2020 Summer Olympics, significant changes are afoot within 
action sports cultures and industries.

To date, however, little research has focused on the increasingly 
complex relationships between the development of the industry, the 
transformation of the media landscape, the institutionalization of these 
sports, and the professionalization of athletes. This special issue of 
/Sport in Society /will address these interrelated themes by asking how 
athletes are responding to the growing commercialization and 
professionalization of their sports, how the industry is evolving in 
response to their popularization and diversification, and how digital 
media practices are informing and reflecting these changes while 
supporting new relationships between companies, athletes, and participants.

Inviting theoretical and/or empirically based contributions from within 
and across an array of disciplines, including sport sociology, 
anthropology, marketing and management, and media and communication 
studies, we aim to provide a timely response to such trends by 
encouraging critical discussions about how cultural, economic and 
political changes in the global and local marketplace are impacting the 
complex relationship between athletes, the industry and the media. We 
are looking for contributions addressing one of the main topics outlined 
above but also are open to proposals on similar topics as long as they 
maintain a strong focus on some aspect of the professionalization of 
action sports.


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