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[ecrea] cfp: Media Convergence and Multi-platform Strategies
Fri Oct 04 18:28:55 GMT 2013
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Call for Papers
Media Convergence and Multi-platform Strategies
2014 Conference of the European Media Management Education Association
Tallinn, Estonia on 12 – 13 June 2014
Hosted by the University of Tartu and theTallinn University Baltic Film
and Media School
Media enterprises are operating in times of digital convergence of media
platforms and the blurring of market and industry boundaries. More and
more media enterprises are responding to changing market conditions by
moving from single-platform activities to multi-platform activities in
which they supply content across distribution outlets. While
multi-platform activities are becoming a widespread practice among media
enterprises, the demands and levels of sophistication and issues that
come with this, including organisational adjustment, content innovation
and adaptation, and co-operation activities across formerly separated
media-sectors, vary widely across enterprises and industry sectors.
The 2014 EMMA conference will highlight relevant current and future
issues, and facets of market and industry changes and practices,
regarding multi-platform strategies, concepts, tactics, operations and
practices. The Association invites proposals for papers to be presented
in the conference. Potential topics include but are not limited to:
Management issues: Management of innovation; management of change;
organisational renewal
Organisational issues: How media enterprises reorganize themselves for
creating and producing output for multiple platforms
Public policy and media regulation issues: Ownership rights and
copyrights for multi-platform producers; changing bargaining powers of
owners of content right
Human resource issues: Changing nature of media professions and skills;
need for multiplatform training
Business model issues: Revenue models for multi-platform content
distribution; production models for multi-platform content; changes in
value chains
Industry issues: Co-operation between enterprises of formerly separated
(sub)-sectors; issues relating to evolving industrial networks and
cluster-building; creation of an innovation-friendly industry
environment; formation of crossmedia conglomerates
Market issues: Changes in market structure, power and trends in
concentration; convergence and divergence of markets, issues of market
entry and mobility barriers
Audience issues: The role of audience participation and user-generated
content for multi-platform strategies; multi-platform strategies and
delivering public service to audiences
Media branding: The role of media brands for multi-platform strategies;
crossmedia promotion; marketing trends and dynamics for media in various
sectors (public, commercial, community, etc)
Content innovation and content adaptation issues: Transmedia
storytelling; creation of new media forms and genres; the relationship
between technical innovation and creative content innovation; how
content is translated between different media platforms and adapted for
various audiences (national and international)
Size issues: Small media enterprises vs. large media enterprises as well
as small media markets vs. large media markets in terms of their
competitive (dis)advantages with respect to innovative multi-platform
strategies and performance
Global/local issues: Global standardisation issues; the role of global
providers of communication infrastructure and media platforms (Google,
Apple, Facebook, etc.); the opportunities of smaller local industry
players to access and participate in the marketplace
Social media issues: Social media platforms as content outlets;
challenges to and complementarities with traditional (mass) media; types
and functions of content in social media
Submission Requirements and Review of Proposals:
Submissions are invited in the form of an abstract (750-word maximum)
followed by a completed paper (6.000 word maximum) if the abstract is
accepted. Only abstracts and papers in English will be accepted, as this
is the conference language. All submissions will be peer reviewed in
blind fashion by the Scientific Committee (at least two reviewers for
each submission). The criteria for evaluation are as follows:
1. The substance of the abstract will provide a clear summary of the
relevance this paper will have for and to the conference theme
2. Stipulates the theoretical grounding and framework
3. Outlines the methodology employed (if an empirical study)
4. Demonstrates links to relevant literature
5. Suggests anticipated (or known) findings and lessons learned first
for scholarship and then also for the industry
Please submit your abstract and provide 5 – 7 keywords using our
online submission tool at:
http://www.media-management.eu/conference/tallinn-2014/submit.html. We
will start accepting submission by the end of October.
For questions requiring clarification of this call please contact
Ulrike Rohn ((ulrike.rohn /at/ ut.ee)).
Important dates:
Deadline for submission of abstracts 6 January 2014
Notification of acceptance 10 February 2014
Deadline for submission of full papers 15 May 2014
Full papers submitted after May 15 will NOT be considered for the Best
Paper Prize, an award given at each EMMA conference based on a peer
review process (blind) for each paper received by the deadline.
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