[ecrea] Organizational and Strategic Communication Section Conference

 ECREA Organisational and Strategic Communication (OSC) Section


"Public relations and strategic communication in divided societies"

Belfast, 14th June 2013

Conference Programme



9-30am - Opening Keynote address:  Maureen Taylor (University of Oklahoma)

‘Nation building in the Former Yugoslavia: How can public relations 
rebuild relationships?’



PANEL 1 - 10.30am - 12noon

Syed Arabi and Zeti Azreen (International Islamic University of Malaysia)
‘”People First, Performance Now”: Government PR in multicultural, 
multi-religious Malaysia.’

Ian Somerville and Charis Rice (University of Ulster)

‘Government-journalist relations in a post-conflict society: 
Communication, trust and political public relations in Northern Ireland.’

Jordi de San Eugenio Vela (University of Vic)

‘International understanding and recognition of Catalonia: An analysis 
of the role of strategic communication in the fight for the right to 
decide on self-determination.’



1pm-1.30pm YECREA Workshop – Laura Olkkonen (University of Jyväskylä)



PANEL 2 - 1.30pm- 3pm



Owen Hargie and Pauline Irving (University of Ulster)

‘Crisis Communication Following Terrorist Attacks in a Divided Society: 
How Meaning is Constructed.’

Vehbi Miftari and Vilma Biba (Kosovo Institute for Public Relations)
‘Can we talk to enemies? The negotiation process in Brussels between 
Kosovo and Serbia: Reflections on strategic communications.’

Andrew Purcell (University of Ulster)

‘Public relations in a conflict society: An oral history of professional 
practice during the Northern Ireland “Troubles” (1960-1998).’



PANEL 3 - 3.15pm-4.45pm



Shane Kirby (University of Ulster)

‘Sinn Féin and the SDLP: Resources, public relations and power in 
post-conflict Northern Ireland.’

Mario Ianniello (University of Udine) and Mary Lynch (Mediation Northern 
Ireland)
‘Beyond the Dialogue of the Deaf: Transforming Paradoxical Relationships.’

Barbra Natifu (University of Oslo)

‘Co-orientation in value-based institutional identity change: A study of 
the nation-building idea at Makerere University, Uganda.’



5pm      Closing Keynote address:  Margalit Toledano (University of Wiakato)

‘Dialogue with the enemy: Lessons for public relations from the 
Israeli-Palestinian conflict.’







CONFERENCE REGISTRATION: Please contact Charis Rice for registration 
details:

(Rice-C3 /at/ email.ulster.ac.uk)





On behalf of the ECREA OSC management team,



Gisela Gonçalves

ECREA OSC Section

Universidade da Beira Interior | LabCom
Covilhã - Portugal



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