[ecrea] CFP - Caleidoscópio - The rise of new publics in organizational communication

Call for Papers

Caleidoscópio Revista de Comunicação e Cultura

Special Issue nº 14



The rise of new publics in organizational communication

Organization and senior publics

The western society is facing significant socio-demographic changes 
leading to an increasingly longer life expectancy and reduced 
renovation. We witness the extension of active life at work as opposed 
to what happened in the 1980s and 1990s, when people retired from active 
life at very early ages. With this transformation, organizations are 
starting to have increasingly higher age averages, which require that 
human resources management change paradigm, and communication strategies 
adjust to senior publics.

These new realities require a deeper understanding of these senior 
publics, which not so long ago were considered «expendable» and their 
replacement for younger generations was seen as unquestionable truth.



Communication and organizational culture

Organizational culture at the internal level contributes strongly to the 
greater motivation and cohesion of the organizational members. 
Communicating with these publics requires that communication adapts to 
them, responding to their needs and being able to mobilize them for the 
consolidation of organizational culture. Besides these symbolic 
dimensions, there other objective dimensions associated with their life 
path and which may also contribute to organizational knowledge with the 
transfer of their wealth to the younger generation.

To identify the dimensions with which each one may contribute to the 
organizational culture and knowledge is the challenge faced by human 
resources management and communication to mobilize these publics, 
turning them into active elements in the new organizational realities



Call for papers

This special issue aims to bring together contributions that enable an 
understanding of how societies are managing population ageing and the 
extension of working life, as well as how these factors are being 
assimilated by the organizations, which often stigmatize seniors to hire 
young professionals whom they pay less and from whom they think they can 
demand more, losing organizational references. As core element one aims 
to receive contributions that may reflect the management of new 
organizational realities both for the management of human resources and 
for the management of communication.

Some topics which fit this theme are:

· Active ageing and the new realities of today’s societies;

· The extension of working life, new organizational realities, both for 
human resources management and for the management of communication in 
organizations;

· New publics and new communication tools;

· The rise of new publics and the development of new communication 
strategies;

· The worth of senior publics in organizations: contribution of senior 
professionals for the development of the social capital of an 
organization or a social network;

· Communication and the management of organizational culture and senior 
publics;





Papers to be submitted in digital form to (isabel.canhoto /at/ ulusofona.pt) 
until 31st March 2013, in Portuguese, English or Spanish

Paper reviewed until 31st May 2013

Publication July 2013

Guest editor: Francisco Costa Pereira, PhD



Publication guidelines (Instructions for Authors)

The articles submitted must have a minimum length of 5000 words and a 
maximum length of 15000 words.

Article Types

Three types of manuscripts may be submitted:

Regular articles: These should describe new and carefully confirmed 
findings, and experimental procedures should be given in sufficient 
detail for others to verify the work. The length of a full paper should 
be the minimum required to describe and interpret the work clearly.

Short Communications: A Short Communication is suitable for recording 
the results of complete small investigations or giving details of new 
models or hypotheses, innovative methods, techniques or apparatus. The 
style of main sections need not conform to that of full-length papers. 
Short communications are 2 to 4 printed pages (about 6 to 12 manuscript 
pages) in length.

Review: Submissions of reviews and perspectives covering topics of 
current interest are welcome and encouraged. Reviews should be concise 
and no longer than 4-6 printed pages (about 12 to 18 manuscript pages). 
Reviews manuscripts are also peer-reviewed.



Review Process

All manuscripts are reviewed by an editor and members of the Editorial 
Board or qualified outside reviewers. Decisions will be made as rapidly 
as possible, and the journal strives to return reviewers’ comments to 
authors within four weeks. It is the goal of the Caleidoscópio Journal 
to publish manuscripts within six weeks after submission.



Instructions for writing the manuscript

Title: The Title should be a brief phrase describing the contents of the 
paper. The Title Page should include the authors' full names and 
affiliations, the name of the corresponding author along with phone, fax 
and E-mail information. The title should be written in Times New Roman 
12, italics, bold, upper case, justified. It should not be longer than 
two lines. Should there be quotes or other expressions that justify it, 
they should always appear between straight quotation marks («»).

Sub-title: should there be a sub-title, it should be written in Times 
New Roman 12, italics, bold, upper case, justified. The use of upper 
case may be made in author’s names or common nouns that justify it. It 
should not be longer than two lines. Should there be quotes or other 
expressions that justify it, they should always appear between straight 
quotation marks («»).

Abstract: The Abstract should be informative and completely 
self-explanatory, briefly present the topic, state the scope of the 
experiments, indicate significant data, and point out major findings and 
conclusions.



ONCE APPROVED

All portions of the manuscript must be typed double-spaced and all pages 
numbered starting from the title page.

The Title Page should include the authors' full names and affiliations, 
the name of the corresponding author along with phone, fax and E-mail 
information. Present addresses of authors should appear as a footnote.

Author's name: it should be written in Times New Roman 12, normal, 
justified.

Name of second author or more: it should be written in Times New Roman 
12, normal, justified. The names should be separated by a semicolon (;).

Abstract: The abstract should be between 10 to 15 lines or up to 1000 
characters without space, Times New Roman 12, italics, single space and 
justified. Complete sentences, active verbs, and the third person should 
be used, and the abstract should be written in the past tense. Standard 
nomenclature should be used and abbreviations should be avoided. No 
literature should be cited.

Keywords: it should contain between 3 to five keywords related to the 
research, Times New Roman 12, italics, single space, justified.

Text:

The text should be written in Times New Roman normal, 12, justified.

Quotes over three lines should appear in a separate paragraph, with a 
separation of 1 cm from the paragraph of the text body, Times New Roman 
11 italics, justified without quotation marks.

Whenever there are shorter quotes, these appear in the text between 
straight quotation marks.

Smart quotation marks should be use in other circumstances: use of 
foreign words, key concepts, etc.

The system of bibliographic referencing in the text body should be the 
author-date-page, between brackets, using the following punctuation: 
(Benjamin: 2011, 273).

Whenever there are editions by the same author in the same year, these 
should be numbered in the final bibliography with the use of the letters 
a, b, c, etc. and appear in the text as follows (Benjamin: 2011b, 273).

Whenever there are sections, these should be written in Times New Roman 
12, bold, justified.

Notes

These should always be used in footnotes for explanatory comments, basis 
for quotations, argument or supplementary bibliographic referencing. 
Their numbering will be continuous.

They should be written in Times New Roman 10, normal justified. In 
footnotes, the bibliographic referencing should follow the same rule as 
the text.



Bibliography: bibliography should be a separate section, written in 
Times New Roman, 12, bold, justified

Books

Elkins, James (2003), Visual Studies. Skeptical Introduction. New York & 
London: Routledge.

The use of the upper case should be made according to the language 
system in which is inserted.

Spanish speaking authors must be referenced by their first surname.



Chapters in books

Benjamin, Walter (2006), «A obra de arte na época da sua possibilidade 
de reprodução técnica». In Benjamin, Walter (2006) A Modernidade. 
Lisboa: Assírio & Alvim, pp. 207-241.

Online articles

MELO, Isabelle. A defesa de uma nova objectividade jornalística: 
intersubjetividade. Accessed on: 
13-07-11.?http://www.bocc.ubi.pt/pag/melo-isabelle-intersubjectividade.pdf

Periodicals:

Einstein, Carl (2004), «Methodological Aphorisms». OCTOBER 107, 
(Winter), pp. 147-157.

In case the journal contains volume, this should occur immediately after 
the number, between commas and proceeded by Vol.



Best regards,



Isabel Canhoto

Escola de Comunicação, Arquitectura, Artes

e Tecnologias da Informação



Universidade Lusófona de Humanidades e Tecnologias

Campo Grande, 376

1749-024 Lisboa – Portugal

Tel. 217515500 – ext 2272



(Isabel.canhoto /at/ ulusofona.pt)

www.ulusofona.pt



----------------
ECREA-Mailing list
----------------
This mailing list is a free service from ECREA.
---
To unsubscribe, please visit http://www.ecrea.eu/mailinglist
---
ECREA - European Communication Research and Education Association
Postal address:
ECREA
Université Libre de Bruxelles
c/o Dept. of Information and Communication Sciences
CP123, avenue F.D. Roosevelt 50, b-1050 Bruxelles, Belgium
Email: (info /at/ ecrea.eu)
URL: http://www.ecrea.eu
----------------