[ecrea] CFP: Tourism & Communication: Place Brands, Identities and New Trends

>Call for papers: Tourism & Communication:  Place Brands, Identities
>and New Trends
>Catalan Journal of Communication and Cultural Studies, Special Issue 3.2
>
>
>Guest Editors:
>
>Nigel Morgan, University of Wales Institute, Wales, United Kingdom
>Assumpció Huertas, Universitat Rovira i Virgili, Catalonia, Spain
>
>The concept of place branding has gained a high profile in recent
>years as different places and tourism destinations compete with each
>other to gain a foothold in a complex and changing market. In todays
>competitive globalised marketplace, branding has been described as the
>most powerful marketing weapon available to contemporary destination
>marketers
>
>  The brand of a territory can be conceived from two different points
>of view: as a destination brand, which only refers to tourism activity
>and as a place brand, which has a wider and holistic meaning that
>includes tourism, investment, commerce, education and quality of life.
>The aim of a place brand is not only to communicate the main tourist
>attractions of a region but also to enhance its attractions as a
>business centre as well as a good and comfortable place to work, live
>and study.
>
>This broad subject of study includes emergent topics such as place
>branding, destination marketing and communication. Proposals for
>papers can include studies of place branding and its relation with the
>culture and the identity of territories, communication through new
>technologies, reception of brand image, methodologies of analysis or
>comparative studies of place branding experiences in different
>countries.
>
>  Catalonia is an important community in terms of tourism development.
>Since the 1960s, the tourist industry has been consolidated and
>currently is one of the most important economic sectors of the region.
>For this reason, studies focusing on communicating destinations, their
>brands or tourism marketing, and their relation with cultures and
>territories will be welcomed. Empirical studies and theoretical works
>with a multidisciplinary focus from the advertising, economic,
>communication, new technologies and tourism fields will be accepted.
>Matching with the aims of the CJCS, the issue will include articles
>coming from Catalonia and from other national contexts in which the
>relationship among tourism, place brands, culture and identity
>configure an interesting research case study.
>
>  The journal plans to include papers of around 6-7.000 words, and
>short research notes and reports of around 3.000 words. Full papers
>for proposed contributions should be sent to (catalan.journal /at/ urv.cat)
>by 20 January 2011. Acceptance of papers will be confirmed by 28
>February 2011. All contributions will be subjected to anonymous
>peer-review. For more details about the journal guidelines please
>visit:
>
>http://www.intellectbooks.co.uk/journals/view-Journal,id=162/
>
>--
>Enric Castelló
>Departament d'Estudis de Comunicació
>Universitat Rovira i Virgili, Campus Centre
>Av. Catalunya 35. Edifici Departaments. Desp. 325
>43002- Tarragona (Spain)
>____________________
>
>Asterisc Communication Research Group
>http://www.urv.cat/asterisc
>
>_____________________
>
>Catalan Journal of Communication & Cultural Studies
>http://www.intellectbooks.co.uk/journals/view-Journal,id=162/
>
>
>T. +34 977 558 531
>F. +34 977 558 617
>(enric.castello /at/ urv.cat)

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