[Commlist] new academic book Audience Studies: from tradition to Innovation

*New Academic Book *


We are delighted to announce the publication of /Audience Studies: From 
Tradition to Innovation/ (Estudios de la audiencia: de la tradición a la 
innovación), ISBN 9788418525872, edited by Gedisa and AEIC (Asociación 
Española de Investigación en la Comunicación) and coordinated by Natalia 
Quintas-Froufe & Ana González-Neira (Universidade da Coruña, Spain).


Never before have audiences been so decisive in any communication 
process. Digital ecosystem has given them greater prominence thanks to 
their enormous capacity for interaction. This book brings together the 
main theoretical contributions of Audience Studies and confronts them 
with the challenges that the current media ecosystem imposes.


This book is the result of the collaboration of 19 experts in Audience 
Studies who offer some keys about the 21st century audience. The topic 
is approached into ten chapters from theory to practice, from articles 
on the conceptual basis of audience and reception studies to different 
modalities of quantitative and qualitative research methodologies 
adapted to the current digital context.


Table of contents


Introduction


The audience and its investigation: a permanent effort for its recognition

1. Theories and ways of thinking audiences

2. Studying reception: quantitative approaches

3. Research methodologies in audience studies

4. Fans, digital activists and online citizenship

5. Radio and audio audience measurement: realities and challenges

6. Audience measurement in print media

7. The television audience

8. The film audience: measuring dreams

9. The internet audience: measurement and sources

10. Challenges of audience studies in the digital age and the culture of 
convergence



https://www.gedisa.com/ficha.aspx?idcol=1023&cod=500486


---------------
The COMMLIST
---------------
This mailing list is a free service offered by Nico Carpentier. Please use it responsibly and wisely.
--
To subscribe or unsubscribe, please visit http://commlist.org/
--
Before sending a posting request, please always read the guidelines at http://commlist.org/
--
To contact the mailing list manager:
Email: (nico.carpentier /at/ vub.ac.be)
URL: http://nicocarpentier.net
---------------