[Commlist] new book Platforms and Cultural Production

New Book - *Platforms and Cultural Production*

Thomas Poell, David B. Nieborg & Brooke Erin Duffy

https://bit.ly/PandCP <https://bit.ly/PandCP>

Platforms and Cultural Production (Polity, 2021) analyses how relations 
between platforms and cultural producers emerge and take shape 
throughout key phases of the production process: namely cultural 
creation, distribution, marketing, and monetization.


The first half of the book examines this process of platformization from 
an institutional perspective, as changes in the markets, 
infrastructures, and governance of cultural production.We argue that 
platformization opens up new opportunities for cultural producers to 
find audiences and generate revenue, but also leads to an unprecedented 
concentration of power in a few platform corporations.Simultaneously, we 
show that cultural producers of any size still face blockbuster dynamics 
that reward small clusters of winners or stars. These dynamics help 
explain the staying power of legacy media companies in the platform economy.

The second half of the book examines the lived reality of 
platform-dependent cultural production, as it takes shape in specific 
labor, creative, and democratic practices.It demonstrates how the 
interaction between platforms, cultural producers, and a wide variety of 
cultural intermediaries produces particular worker subjectivities and 
responsibilities, forms of inequality, regimes of visibility, types of 
logics, and modes of meaning-making.

Throughout the book, we understand platformization as neither a uniform 
nor a unilateral process. Rather, it is highly context dependent, 
constantly negotiated, adopted, or rejected in different ways, across 
different cultural industry segments and regions of the world.




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