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[ecrea] New book "Exploring Media Research"
Tue Oct 10 13:02:51 GMT 2017
I'm pleased to announce the publication of my new book on new concepts
and methods in media research. Links below along with the publisher's
blurb, which I hope you feel the text merits.
Andy Ruddock /Exploring Media Research Theories, Practice, and Purpose/.
Sage: September 2017.
https://au.sagepub.com/en-gb/oce/exploring-media-research/book243629
https://www.amazon.com.au/Exploring-Media-Research-Theories-Practice-ebook/dp/B01N26S8FK/ref=sr_1_2?s=digital-text&ie=UTF8&qid=1507622780&sr=1-2
From Donald Trump’s use of Twitter, to social media mourning, to
cyber-bullying: the evidence of media influence today is all around us.
As such, good media research is more important than ever, and crucially,
is something all students can and should do.
/Exploring Media Research/**is an eye-opening exploration of what it
means to understand and do media research today. Carefully balancing
theory and practice, Andy Ruddock demystifies the process, showing you
don’t need huge amounts of time or money to do meaningful media
analysis. The book:
* Introduces students to the scope and seriousness of media influence
* Shows them how to tie their own interests to academic concepts and
research issues
* Explains how to use this understanding to develop proper research
questions
* Translates key theoretical concepts into actual research methods
students can use to explore the media texts, events, markets and
professionals that interest them.
Bringing theory to life throughout with a range of contemporary case
studies, /Exploring Media Research /is a thoughtful and practical guide
to gathering and analysing media data. It is essential reading for
students of media, communication and cultural studies.
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