[ecrea] ICA Post-conference on Climate and Sustainability Campaigns, May 26 2015

CALL FOR PAPERS

Climate and Sustainability Campaigns


International Communication Association Post-conference

San Juan, Puerto Rico; May 26, 2015


Sponsors: Environmental Communication Division, Health Communication
Division
and the Political Communication Division



This post-conference aims to tap the unique collaboration
between the Environmental, Political and Health Communication Divisions.
Our goal
is to bring together scholars, grad students, and practitioners to engage
in a
meaningful dialogue about the current state of and the prospects for
climate
and sustainability campaigns.


We seek submissions that address the spectrum of climate and
sustainability campaigns from diverse perspectives, methods and subfields
within communication. We define campaign broadly as a strategic course of
action, undertaken during a predefined time limit, involving communication,
which is carried out for a specific outcome (Rogers & Storey, 1987).
Through
this post-conference, we hope to highlight the links between environmental
and
science communication, political communication, and health communication.


Rationale:
Anthropogenic climate change has now come of age as a widely recognized
global risk and a
profound peril to the health and wellbeing of human and nonhumans alike
(Maibach, Roser-Renouf & Leiserowitz, 2008). It demands global responses
and
actions to reduce its threats (Beck, 2010). According to one recent
analysis,
climate legislation is unlikely without a large, well-orchestrated and
sustained climate movement and climate action (Skocpol 2013). The aim of
this
post-conference is to help shift research on climate communication from its
early focus on media coverage of climate change to mapping and
understanding
the global terrain of climate and sustainability campaigns waged by diverse
actors across the world, and targeting various audiences.


Generally, we identify two types of overlapping campaigns: public
communication campaigns
and advocacy campaigns. Public communication campaigns are usually waged by
institutional actors who attempt to inform or influence behaviors in large
audiences within a specific time period using an organized set of
communication
activities. A public communication campaign features ³an array of mediated
messages in multiple channels generally to produce noncommercial benefits
to
individuals and society² (Rice & Atkin, 2013, 3). Advocacy campaigns are
often, though not always, waged by non-institutional actors, aim for more
systemic transformation and seek to change external conditions such as a
policy
decision or project (Cox, 2013, 213).


What kinds of climate campaigns are promoted by governments and other
institutional actors? How
does citizen activism sustain climate adaptation efforts in specific
localities?
What kinds of campaigns are waged by Environmental NGOs and other NGOs as a
response to the climate challenge? What are the affective and cognitive
precursors for climate activism? What are the relevant frames for climate
campaigns?
Who is affected by such frames, via which affective and/or cognitive
processes,
and regarding what types of behavior or other relevant outcomes? What
climate-related behaviors do campaigners aim/prefer to change? How do
specific
national environmental policies or other relevant country-specific factors
affect campaigns and/or their impact on audiences? How are these campaigns
covered in the media?


This post-conference seeks to improve our understanding of campaign types,
scope, organizational nature and
actors, topics, goals, strategies, tactics, capacities, effects, audience
psychology, and similar relevant issues. We hope to pave the way for
additional
prospective research on this topic.


Topics
We welcome a diverse range of manuscripts. Possible topics
include but are not limited to:


* Climate justice campaigns

* Environmental NGOs and NGOs advocacy campaigns

* Health and climate campaigns

* Importance of celebrities in campaigns

* Legislative lobbying campaigns

* Public engagement campaigns

* The role of opinion leaders in campaigns

* Visual components of campaigns

* Campaigns focusing on consumer behavior or the marketplace

* Campaigns that seek to bridge different stakeholders and goals (i.e.
ones that connect issues of
     health, environment and politics)

* Affective & cognitive effects of campaigns


Submission guidelines:
Submit extended abstracts of 1,000 words maximum (Word or
PDF formats) to Lucy Atkinson ((lucyatkinson /at/ austin.utexas.edu)).
Please submit 1) a separate title page including the paper¹s title and
author¹s
details (name, title, and institutional affiliation) and 2) an anonymized
abstract including the topic, theoretical framework, method and preliminary
findings. Abstracts must be received no later than November 15, 2014.
Acceptance decisions will be made in early January 2015.


Organizers:
Merav Katz-Kimchi (Ben Gurion University), Lucy Atkinson
(University of Texas, Austin), Connie Roser-Renouf (George Mason
University),
Kevin Wright (George Mason University), Bruno Takahashi (Michigan State
University), Ronald E. Rice (UC Santa Barbara), Evelyn Ho (University of
San
Francisco), Peter Van Aelst (University of Antwerp), Andreas Schuck
(University
of Amsterdam)


___________________________________________
Lucy Atkinson
Assistant Professor
Stan Richards School of Advertising & Public Relations
Moody College of Communication
The University of Texas at Austin
300 West Dean Keeton, A1200
BMC 4.346
Austin, TX (78712lucyatkinson /at/ austin.utexas.edu)
www.lucyatkinson.com <http://www.lucyatkinson.com/>



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