Archive for March 2003

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[eccr] Study says newspapers beat websites

Mon Mar 24 19:38:44 GMT 2003

Study says newspapers beat websites
Europeans - especially Northern Europeans - enjoy reading
newspapers but are less keen on the online versions,
according to new analysis from market analysts Forrester
Research.  In Sweden, a high 29 per cent of consumers read
newspapers online, but other markets lag behind.  Mature
online markets show strong contrasts.  For example, the UK's
leading tabloid The Sun struggles to get the online
attention of news-hungry internet users, whereas Sweden's
online Aftonbladet thrives.  Newspaper readers switch brand
online as well, with interesting cross-readership patterns
between offline and online newspapers.  Some 66 per cent of
online Guardian readers visit its online site, but 19 per
cent also visit The Sun's site - a newspaper that only seven
per cent of them read offline.  This type of brand switching
online holds true for papers in all markets.

Source: -

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