[Commlist] New book: Fast and Furious Franchising

Announcing a new publication from the University Of Minnesota Press:

*Fast and Furious Franchising*

How the Serialized Blockbuster Remade Hollywood

*Dan Hassler-Forest *

*_https://mngbookshop.co.uk/9781517921088/fast-and-furious-franchising/_* 
<https://mngbookshop.co.uk/9781517921088/fast-and-furious-franchising/>

*__*

*20% Discount code*: LSMNGUPS26*

*Valid until 11:59 BST, 31st December 2026. Discount only applies to the 
MNG website.

"If you want to know why Hollywood has been doing the things it's been 
doing for the past quarter century, there can be no better guides than 
Dan Hassler-Forest and Dominic Toretto. Read or die." - Mark Bould, 
author of /The Anthropocene Unconscious: Climate Catastrophe Culture/

"/In Fast and Furious Franchising/, author Dan Hassler-Forest tackles 
the notoriously messy world of this blockbuster film series with an 
engaging energy and clarity. By working chronologically through the 
series, this book astutely unpacks the complexities of Fast and Furious 
to reveal new insights into contemporary Hollywood and the past 
twenty-five years of studio filmmaking, distribution, and reception." - 
Fraser Elliott, coeditor /of Full-Throttle Franchise: The Culture, 
Business, and Politics of Fast & Furious/

What the popularity of the Fast and Furious film franchise says about 
Hollywood blockbusters and media production. /Fast and Furious 
Franchising/ charts the transformation of Hollywood through the story of 
one of its most successful cinematic universes. Released in 2001, /The 
Fast and the Furious/ became an unexpected hit, developing into a 
seven-billion-dollar media franchise with nine direct sequels (so far), 
one "sidequel," copious spin-offs, and licensing deals from board games 
to theme park rides.

Dan Hassler-Forest shows how /Fast and Furious/ paved the way for a new 
form of serialized storytelling that balanced new distribution practices 
and expansion into international markets with a savvy awareness of 
representational politics. By following the series's development over 
the past twenty-five years, /Fast and Furious Franchising/ reveals 
distinct phases that reflect larger media-industrial trends: the 
postclassical blockbuster era of the early 2000s; the emergence of the 
megafranchise between 2008 and 2014; the franchise's "imperial" era, 
from 2015 through 2019; and the postpandemic crisis era of media 
saturation and franchise fatigue. While examining this rapidly changing 
media landscape, Hassler-Forest offers lively, insightful analyses of 
the films as they have embraced ever-more-ludicrous plots and unlikely 
character turns while always maintaining their signature faith in the 
power of family. As he illuminates the role of the /Fast and 
Furious/ movies in the global entertainment industry, Hassler-Forest 
shows how the films' improbable success proves Dominic Toretto's adage 
that, whether "you win by an inch or a mile . . . winning's winning."

Retail e-book files for this title are screen-reader friendly with 
images accompanied by short alt text and/or extended descriptions.

*Dan Hassler-Forest* is assistant professor of media and culture studies 
at Utrecht University. He is author of several books, including /Janelle 
Monáe's Queer Afrofuturism: Defying Every Label; Science Fiction, 
Fantasy, and Politics: Transmedia World-Building Beyond Capitalism;/ and 
/Capitalist Superheroes: Caped Crusaders in the Neoliberal Age./

*University Of Minnesota Press | Mass Markets: Storyworlds Across 
Media | 07 April 2026 | 240pp | 9781517921088 | PB | £16.99**

*Price subject to change.
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