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[Commlist] new book: Needy Media - How Tech Gets Personal
Wed Jan 14 09:22:52 GMT 2026
*Needy Media***
How Tech Gets Personal
*Stephen Monteiro***
*https://mngbookshop.co.uk/9780228025986/needy-media/
<https://mngbookshop.co.uk/9780228025986/needy-media/>*
*__*
*20% Discount code*: LSMNGUP26***
*Valid until 11:59 GMT, 31^st December 2026. Discount only applies to
the MNG website.
"An exceptional and timely contribution to media studies. Monteiro
redefines the way that we understand the relationship between media and
their users." - David Parisi, New York University
"Monteiro has a welcoming voice, making /Needy Media/ accessible to a
broad audience. I particularly enjoyed his unique historical perspective
on the development of technology." - Mikael Wiberg, Umeå University
What makes our portable, networked personal media devices – smartphones,
tablets, smartwatches – so irresistible? Reacting to our touch, voice,
or gaze, seizing and keeping our attention with sounds, vibrations, and
screen prompts, these objects construct an animated intimacy that builds
trust and emotional dependence. /Needy Media/ explores how features such
as face recognition, awareness sensors, and touchscreens have developed
and intersected, tying them to key concepts of psychology, language, and
the body. Surveying products and practices across a half century,
Stephen Monteiro argues that the appeal is as much about how media
devices behave as it is about the information they convey. Monteiro
traces a symbiotic overreliance – a neediness – between users and
devices, fostered by personalized aspects of digital materiality. The
physical and emotional bonds that emerge, he argues, not only cast our
devices as loyal companions adaptable to our needs and idiosyncrasies;
they also facilitate the corporate harvesting of massive amounts of
personal data in the name of making technology more friendly, intuitive,
and individualized. Raising important questions about privacy and power,
/Needy Media/ seeks answers in the complex and sensitive relationship
between interface and body, a coupling that makes the networked object
both an essential psychological presence and a lingering concern for our
sense of self.
*Stephen Monteiro* is a faculty member in the Department of
Communication Studies at Concordia University and the author or editor
of several books.
*McGill-Queen's University Press**| 30 October 2025 | 240pp
| 9780228025986 | HB | £28.99**
*Price subject to change.
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