[Commlist] New paperback book: The Neoliberal Self in Bollywood: Cinema, Popular Culture, and Identity

Intellect is pleased to share that /*The Neoliberal Self in Bollywood: 
Cinema, Popular Culture, and Identity 
<https://www.intellectbooks.com/the-neoliberal-self-in-bollywood>*/, by 
Namrata Rele Sathe, is now available in paperback.

This book explores the consequences of unbridled expansion of neoliberal 
values within India through the lens of popular film and culture. The 
focus of the book is the neoliberal self, which, far from being a stable 
marker of urban, liberal, millennial Indian identity, has a 
schizophrenic quality, one that is replete with contradictions and 
oppositions, unable to sustain the weight of its own need for 
self-promotion, optimism, and belief in a narrative of progress and 
prosperity that has marked mainstream cultural discourse in India. The 
unstable and schizophrenic neoliberal identity that is the concern of 
this book, however, belies this narrative and lays bare the sense of 
precarity and inherent inequality that neoliberal regimes confer upon 
their subjects.

The analysis is explicitly political and draws upon theories of feminist 
media studies, popular culture analyses, and film studies to critique 
mainstream Hindi cinema texts produced in the last two decades. Rele 
Sathe also examines a variety of other peripheral ‘texts’ in her 
analysis such as the film star, the urban space, web series, YouTube 
videos, and social media content.


*_Table of Contents
_*
*_
_*
*List of Figures
Acknowledgements
Introduction: *The Future that Never Was

*1. *The Maladjusted Metrosexual: Urban Masculinity, Neoliberal 
Workplaces, and Romantic Dysfunction

*2.* At Home in the City: Women, Sexuality, and Democratic Politics in 
the Urban Space

*3. *Forging a Fairytale: New Rituals of Romance and Marriage in 
Neoliberal India

*4.* Brand ‘Priyanka Chopra’: The Cult of Individuality, Citizenship, 
and the Transnational Female Celebrity

*Epilogue:* Fraying Selves and Disintegrating Realities
*Notes*
*Bibliography


---------------
The COMMLIST
---------------
This mailing list is a free service offered by Nico Carpentier. Please use it responsibly and wisely.
--
To subscribe or unsubscribe, please visit http://commlist.org/
--
Before sending a posting request, please always read the guidelines at http://commlist.org/
--
To contact the mailing list manager:
Email: (nico.carpentier /at/ commlist.org)
URL: http://nicocarpentier.net
---------------