[Commlist] New Book: Critical Meme Reader #2: Memetic, Tacticality

New Book Publication: Critical Meme Reader #2: Memetic
Tacticality
Edited by Chloë Arkenbout and Laurence Scherz

Thrilled to share the recent publication by the Institute of Network 
Cultures in Amsterdam (INC). The INC Reader series is derived from the 
Institute’s conference contributions and ties together many academic and 
non-academic thinkers dealing with the (political) power of memes beyond 
virtual images. This collection emphasizes the ability of memes to serve 
as tactical “weapons” in times of conflict. The multimodal novelty of 
memes has proven its efficiency in mobilizing people in the Capitol 
riots, sparking memetic violence in the Israeli-Palestinian conflict, 
and playing a substantial information role in the Ukrainian war. It 
seems that in times of conflict, memetic warfare becomes more immediate 
and accessible than real-life demonstrations, and the distinction 
between the virtual and ‘real life’ no longer applies, or perhaps was 
never there?

This collection deals with many of the current instances that were led 
by memetic responses moving through digital infrastructures, policies, 
regulations, and bodies. Furthermore, this collection envisions memetic 
tacticality as a generator of cultural revolution while asking what kind 
of labor that would require? What kind of tools and principles would we 
need? And what if the memetic logic of spreading information were 
applied to spread progressive ideas for a possible future?

Get the full book here (PDF):
https://networkcultures.org/wp-content/uploads/2022/11/Critical-Meme-Reader-II_Memetic-Tacticality_INC-2022_INC-Reader-16.pdf

Book Content:

Preface / Geert Lovink

Introduction / Chloë Arkenbout and Laurence Scherz

Part 1: MEMETIC AMMUNITION

Political Meme Toolkit: Leftist Dutch Meme Makers Share Their Trade 
Secrets / Chloë Arkenbout

Benevolent Edgelords: Specters of Benjamin and Memetic Ambiguity / 
Pierre d’Alancaisez

Semiotics of Care and Violence: Memetization and Necropolitics During 
the Brazilian 2018 Presidential Elections in the Action 
#MarielleMultiplica / Isabel Lögfren

Part 2: SUBVERSIVE MEMES TO THE RESCUE

‘Let’s Go Baby Forklift’: Fandom Governance in China within the Covid-19 
76 Crisis / Jamie Wong

Playful Publics on TikTok: The Memetic Israeli-Palestinian War of 
#Challenge / Tom Divon

Memes as Schemes: Dissecting the Role of Memes in Mobilizing Mobs 106 
and Political Violence / Bhumika Bhattacharyya

Like a Virus / Daniel de Zeeuw, Tommaso Campagna, Eleni Maragkou, Jesper 
Lust and Cwarlo De Gaetano

Part 3: MEMES AND (MENTAL) LABOR

I’m Not Lonely, I Have Memes: The Cognitive (Disembodied) Experience of 
140 Depression Memes / Laurence Scherz

EVERY MEME MAKER WE KNOW IS EXHAUSTED / Anahita Neghabat and Caren 
Miesenberger

Not Like Other #Girlbosses: Gender, Work & the #Gatekeeping of Meme 
Capital / Christine H. Tran

Part 4: A WORLD CRITICIZED THROUGH MEMES

Memes in the Gallery: A Party Inside an Image Ecology / Marijn Bril Get 
in Loser

We’re Criticizing the Art World: Memes as the New Institutional / 
Critique Manique Hendricks

The Rise and Fall of Web4U (2033-2063) / Jasmine Erkan and Emma Damiani

Oprah Memes, or Dis-articulations of Affect / Katrin Köppert

Speculate — or Else! Blockchain Memes on Survival in Radical Uncertainty 
/ Inte Gloerich

Part 5: AT THE END OF THE ROAD, THERE’S MEMES

Memeing Reading // Reading Memeing / Jordi Viader Guerrero

You’ll Never Feel Alone — Thoughts on Relatability / Florian Schlittgen

The Promise of Memes: The Case of Fotonski Torpedo / Mariana Manousopoulou

‘Then We Could Explore Space, Together, Forever’: On Hope and Memes / 
Savriël Dillingh


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