[Commlist] New Book | Interpreting and Experiencing Disney: Mediating the Mouse

Intellect is pleased to share that /Interpreting and Experiencing 
Disney: Mediating the Mouse 
<https://www.intellectbooks.com/interpreting-and-experiencing-disney>/*/,/* edited 
by Priscilla Hobbs, is available in ebook and hardback.

Ever since the premiere for the first Mickey Mouse cartoon in 1928, 
Disney has played a central role in American popular culture, which has 
progressively expanded to involve a global market. The company 
positioned itself to have a central role in family entertainment, and 
many of its offerings – from films to consumable products – have deeply 
embedded themselves into not only the imaginations of children and 
adults, but also into the threads of many of our life experiences. It is 
difficult to go through life without encountering a Disney product. 
Because of this, fans of Disney build connections with their favourite 
characters and franchises, some of which are fuelled further by Disney’s 
marketing practice. Other fans have developed a near-cult-like approach 
to their love of Disney, equating the products with religious icons and 
visits to their theme parks with pilgrimages. This volume looks beyond 
the films and shows, products and places, into the very heart of the 
Disney phenomenon: the fan response that drives the corporation’s 
massive marketing machine, and how the corporate response has shaped the 
fan experience. The interconnectedness between Disney and its fans 
highlights a deep relationship that merits further exploration and 
understanding, proving that the imagination and dreams at the very heart 
of the human experience can also wear mouse ears.


*_Table of Contents
_*
*Introduction*

*Part 1: Interpreting Disney*
– Abbreviating Mickey Mouse: The art of remediation in Disney cartoons
– ‘You grow up to be a Duck fan in your mother’s womb': The bond between 
Finnish people and Donald Duck
– Toad, Alice, and Peter: From England to Disneyland and back again
– Egalitarian or stereotypical?: Gender representation in Disney feature 
fairy tales of the twenty-first century
– Father still knows best: Exploring the construction of traditional 
masculinity as depicted in portrayals of fatherhood in Disney Princess 
movies
– Poisoned apples: Womanhood in Disney’s Snow White
– A rhetoric of classism and reading cultures in Disney’s Beauty and the 
Beast

*Part 2: Experiencing Disney
*
– ‘Our cartoon city upon a hill’: Disneyland, Disney World, and American 
identity
– Can Small World ever be politically correct?
– Reading the Disney Princess attractions: Narrative adaptation, 
immersion, and control in the Magic Kingdom’s expanded fantasyland
– Online brand communities: A case study of Disney
– I’m Disney bound: Costuming as psycho-spiritual practice
– A journey from girl to womanhood: The influence of Disney Princess 
fashion on the female gender


Please visit our website for more information:
www.intellectbooks.com/interpreting-and-experiencing-disney
<http://www.intellectbooks.com/interpreting-and-experiencing-disney>


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