Archive for publications, December 2017

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[ecrea] New Book on interactive TV

Thu Dec 21 05:13:40 GMT 2017



New book on the continuing evolution of interactive TV
published by Routledge this year…  it takes in TV news, drama, factual, sports, advertising and future development etc etc.

Here’s the official blurb:

“Television is changing almost beyond recognition. In the battle for consumers, social media sites, smart phones and tablets have become rivals to traditional linear TV. However, audiences and producers are also embracing mobile platforms to enhance TV viewing itself. This book examines the emerging phenomenon of the second screen: where users are increasingly engaging with content on two screens concurrently. The practice is transforming television into an interactive, participatory and social experience."

And here’s the link:

https://www.routledge.com/Television-and-the-Second-Screen-Interactive-TV-in-the-age-of-social-participation/Blake/p/book/9781138914339


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