[ecrea] New book: China's Media Go Global

CHINA’S MEDIA GO GLOBAL
Edited by Daya Kishan Thussu, Hugo de Burgh and Anbin Shi
Series: Internationalizing Media Studies
Routledge, London, November 2017: 234x156: 324pp, 10 illustrations
Hb: 978-1-138-66584-2 | £85.00; Pb: 978-1-138-66585-9 | £32.99; eBook: 
978-1-315-61966-8
This collection brings together distinguished scholars from China and 
those with deep interest and knowledge of the country, to examine how 
the emergence of Chinese media will impact on global media and 
communication. Chapters contextualize the role of the Chinese media in a 
globalized world, evaluate the media landscape and focus on media 
practices, drawing on empirical material specifically gathered for this 
volume. By interrogating the relationship between the Chinese and 
Western media practices and perceptions, this volume provides an 
accessible and comprehensive guide to the complex debates about the 
impact of China on the media globe.
About the Editors
Daya Kishan Thussu is Professor of International Communication and 
Co-Director of India Media Centre and academic advisor to the China 
Media Centre at the University of Westminster in London.
Hugo de Burgh is Director of China Media Centre and Professor of 
Journalism at the University of Westminster. He is also SAFEA Foundation 
Professor at Tsinghua University.
Anbin Shi is Professor of Media and Cultural Studies, Associate Dean of 
International Development with School of Journalism and Communication, 
and Director of Israel Epstein Center for Global Media and 
Communication, Tsinghua University, in Beijing.
Reviews
‘Alongside China’s recent efforts to become a more influential player in 
the global arena, this collection serves as an enlightening and 
thoughtful study on why and how China’s media go global. This book will 
be a resourceful tool for readers to better understand the complexity of 
the interplay of China’s media and politics/ideology and its unique 
media system and practice.’ - Junhao Hong, State University of New York 
at Buffalo
‘This collection of articles on Chinese media in the global context will 
be invaluable to anyone researching or teaching about contemporary 
China, international communication, and international relations more 
generally. The editors have gathered a wide-range of material from 
leading experts that is both empirically rich and intellectually 
stimulating.’- Colin Sparks, Hong Kong Baptist University
‘I am thrilled to witness that three leading scholars from India, China 
and Britain joined hands in accomplishing this ground-breaking volume.’ 
- Li Xiguang, Tsinghua University
Contents
Introduction Daya Kishan Thussu, Hugo de Burgh and Anbin Shi
PART I  CONCEPTUALISING THE RISE OF CHINA’S MEDIA
1. The globalization of Chinese media: the global context Daya Kishan Thussu
2. China’s role in remapping global communication Anbin Shi
3. Domestic context of Chinese media’s globalization Hugo de Burgh
4. From the outside in: CCTV going global in a new world communication 
order Zhengrong Hu, Deqiang Ji and Yukun Gong
5. Soft Power and the strategic context for China’s ‘media going global’ 
policy Suzanne Xiao Yang
PART II  CHINESE  MEDIA ABROAD
6. Tiangao or tianxia - the ambiguities of CCTV’s English-language news 
for Africa Vivien Marsh
7. China Daily – Beijing’s global voice? Falk Hartig
8. The ‘going out’ of China Radio International Kuo Huang
9. Internationalization of China’s new documentary Guoqiang Yun and Jing Wu
10. China’s media going global: newspapers and magazines Miao Mi
PART III  DISCOURSES OF SINO-GLOBALIZATION
11. The effectiveness of Chinese Cultural Centres in China’s public 
diplomacy Xiaoling Zhang and Zhenzhi Guo
12. Foreign correspondents in China: Partner or liability in China’s 
public diplomacy Wanning Sun
13. China in Africa: Refiguring centre- periphery media dynamics Yu Xiang
14. The rise of China’s financial media: Globalizing economy vs. 
globalizing economic discourse Jingwei Piao
15. The three patterns of Chinese International Communication Qing’an 
Zhou and Yanni Wu
PART IV  MEDIA WITH CHINESE  CHARACTERISTICS
16. Advertising in China: Global implications and impacts Shanshan Lou 
and Hong Cheng 17. Social media and global conversation David Feng
18. Transforming entertainment television through transnational formats 
Hong Li and Rong Zeng
19. Yunnan media rhetoric on the ‘Gateway’ to Southeast Asia Jiao Yang 
and Mei Wu
For more details, or to request a copy for review, please contact: 
Jennifer Vennall, Editorial
Assistant, 02033773114, (jennifer.vennall /at/ tandf.co.uk)
Thanks a lot for your help with this.


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