[ecrea] Book publication: Teletext in Europe

*BOOK ANNOUNCEMENT*

*Teletext in Europe: From the Analogue to the Digital Era*

*Eds. Hallvard Moe & Hilde Van den Bulck*

We are happy to announce that our edited volume ‘Teletext in Europe:
 From the Analogue to the Digital Era’ is now out with Nordicom.

The book focuses on the ‘forgotten’ medium of teletext in Europe. It
starts from the assumption that a closer look at teletext not only helps
us to better understand the medium, but yield insight into more general
issues regarding media technology, media policy, media use and, indeed,
media studies. The book combines an analysis of teletext as a medium
from a policy, sociological and artistic point of view, with empirical
case studies of teletext in nine European countries. It explores the
history, contemporary position and future of teletext as a medium in its
own right but also focuses on how teletext, despite the lack of
attention from both policy makers and academics alike, has been a key
force in wider media and ICT development. As such, despite the medium’s
tremendous success, this is the first academic analysis of teletext in
Europe.

To buy a copy or order a review copy, go to www.nordicom.gu.se/en
<http://www.nordicom.gu.se/en>

*Table of content*

Teletext in Europe. An Introductory Guide to the Book

/Hilde Van den Bulck & Hallvard Moe /

PART 1: PERSPECTIVES

1 Why Media Researchers Don’t Care About Teletext

/Hilde Van den Bulck & Hallvard Moe /

2 Is It Just Text?

/Raquel Meyers /

3 What Is Teletext? A Phenomenological Description//

/Lars Nyre /

PART 2: CASES

4 Teletext in Flanders. A Medium Hiding in Plain Sight

/Hilde Van den Bulck /

5 Back to the Future. What Teletext’s Past Tells Us About the Future

Relationship Between Public Service Media and Publishers in Switzerland

/Manuel Puppis, Samuel Studer & Edzard Schade /

6 The Old Reliable. Teletext as a Survivor of Digitalization of TV in
Finland

/Marko Ala-Fossi /

7 Super Teletext. A Social Shaping of Teletext as Locating Newness

in a Media Convergence Future

/Pernilla Severson /

8 The Icelandic Public Service Broadcaster RÚV’s Teletext Service

Textavarpið and Media Change

/Ole J. Mjøs /

9 Freedom of Information and Divides in the Digital Age.

Teletext and Internet Use in Norway

/Hallvard Moe /

10 Teletext as a New Media Promoter in Croatia. Surviving War and Transition

/Mato Brautović & Tena Perišin /

11 The Italian Way to Teletext. The History, Structure and Role of
Televideo Rai

/Luca Barra & Gabriele Balbi /

12 Teletext and Videotex in France. From Innovative Social Media

to Objects of Cultural Memory

/Lyombe Eko /

Postscript. Lessons from Analyses of a Forgotten Medium

/Hallvard Moe & Hilde Van den Bulck /

*Praise for the book*

At last! For years I have been looking for a book such as /Teletext in
Europe/ where insightful and learned scholars investigate the history of
teletext, a medium most often overlooked by media research. In a number
of fascinating and pioneering chapters the book succeeds in telling the
history of teletext as a medium in its own right, and offers a review of
teletext as a medium which paved the way to what became later the new,
digital media such as the World Wide Web. /Teletext in Europe/ is a most
welcome contribution to the history of forgotten but important media.
(Niels Brügger, Professor in Internet History, Aarhus University)

Though seemingly unfashionable in a world of superfast broadband and
social media apps, this volume shows teletext to be one of the hidden
gems of the media sector. Hallvard Moe and Hilde Van den Bulck have
skillfully brought together a range of contributions from prominent
media scholars that shows us the essential – though until now largely
forgotten – role that teletext has played in the development of
audiovisual media in Europe and the broader lessons to be learned from
it. Sharp, insightful and engaging throughout, this volume is required
reading for anyone interested in understanding better issues related to
choices about - and the application of - mass communication technologies
and services. (Seamus Simpson, Professor of Media Policy, University of
Salford)



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