[ecrea] new publication advertising as culture

Advertising as Culture

Edited by Chris Wharton



Penned by contributors from a range

of disciplines, including art history,

sociology, and media and cultural studies,

the essays that constitute Advertising

as Culture offer an informed and critical

overview of approaches to the study of

advertising. These in-depth contributions

explore such topics as the conceptual

relationship between advertising and

culture; the development of advertising

through the industrial period; the nature

of advertising production and reception;

the relationship of advertising to a range

of cultural fields such as art, fashion, and

music; and developments in digital media

practice.

To order this book online visit: www.intellectbooks.com



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