[ecrea] New book on "personalized political communication"

My new book "Ground Wars: Personalized Communication in Political
Campaigns" has just been published by Princeton University Press.

The book provides a close account of how American campaigns have
responded to a shifting media environment, the rise of new digital and
networked technologies, and a changed political scene by re-inventing
“personalized political communication”—the use of people as media—and
are again deploying large teams of staffers, volunteers, and paid
part-timers to work the phones and canvass block by block, house by
house, voter by voter.

The first chapter is available
here--http://press.princeton.edu/titles/9616.html--and the book can of
course be bought via the usual channels.

W. Lance Bennett writes in his blurb, that the book through "sharp
analysis and careful ethnographic storytelling reveal both the high
level strategic role and the human experience of personalized
political communication in contemporary elections." Herbert J. Gans
has called it "a sterling example of political ethnography."

I hope this will interest you.

Best regards,

Rasmus Kleis Nielsen

--
website: rasmuskleisnielsen.net

new book: press.princeton.edu/titles/9616.html


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