[ecrea] new book: Mediatization of Public Services. How Organizations Adapt to News Media

Thomas Schillemans 2012, Mediatization of Public Services. How 
Organizations Adapt to News Media



Public services are increasingly delivered by organizations operating at 
arms’ length of governments. These organizations occupy one third of the 
total news and spend huge sums of money on media management. This book 
provides the first comprehensive analysis of how public services are 
affected by their media environment. It describes how public service 
providers have become «mediatized»: have adapted their structures and 
processes to media pressure. The adaptation is profound; some managers 
use 25% of their time on media and others state that «from day one, how 
to get it through the media is on your mind». This normative issue of 
media influence is approached on the basis of extensive international 
research. At display is a collection of «inside stories» from the daily 
encounters between media and public service providers.



Zie: http://www.peterlang.com/?263730



dr. Thomas Schillemans | Universitair Docent | Universiteit Utrecht | 
Bestuurs- en Organisatiewetenschap (USBO) | Bijlhouwerstraat 6, 3511 ZC 
Utrecht | Tel. 030 253 9401 | * (t.schillemans /at/ uu.nl) |




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