Archive for publications, 2009

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[ecrea] New publication : Real-Time Response Measurement in the Social Sciences

Tue Dec 15 11:48:24 GMT 2009



Real-Time Response Measurement in the Social Sciences
Jürgen Maier, Michaela Maier, Marcus Maurer, Carsten Reinemann,
Vincent Meyer (eds.)

Do people like a movie? Are consumers attracted by a broadcast commercial?
How do voters evaluate the performance of political candidates in a
televised debate? Traditional study designs measure the effects of those
media stimuli after a recipient has been exposed to the entire movie,
commercial, or debate. This approach has its limitations. Although we
can learn if people like a particular stimulus as a whole we cannot tell
which elements of the stimulus are responsible for the overall judgment.
Real-time response (RTR) measurement provides this information. By
recording individual spontaneous reactions to media messages on a
second-by-second basis this technique offers unique insights into human
information processing.

ISBN 978-3-631-57743-1 parution novembre 2009 Peter Lang Internationaler
Verlag der Wissenchaften
www.peterlang.de <<http://www.peterlang.de>http://www.peterlang.de




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Nico Carpentier (Phd)
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Vrije Universiteit Brussel - Free University of Brussels
Centre for Studies on Media and Culture (CeMeSO)
Pleinlaan 2 - B-1050 Brussels - Belgium
T: ++ 32 (0)2-629.18.56
F: ++ 32 (0)2-629.36.84
Office: 5B.401a
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European Communication Research and Education Association
Web: http://www.ecrea.eu
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E-mail: (Nico.Carpentier /at/ vub.ac.be)
Web: http://homepages.vub.ac.be/~ncarpent/
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