TRANSNATIONAL TELEVISION IN EUROPE
Reconfiguring Global
Communications Networks
Jean K. Chalaby
Published in Paperback by I.B. Tauris on 11th April 2009, at £15.99
ISBN 978184511 954 6
<http://www.ibtauris.com/>www.ibtauris.com
DESCRIPTION:
Today transnational TV networks count among
television's most prestigious brands and rank among
Europe's leading TV channels. This is the first,
dynamically told story of the extraordinary journey of
transnational television in Europe from
struggling origins to its present day boom. It is based on
extensive research into the international
television industry and makes full use of its author's remarkable
access to leading industry figures, from BBC
Worldwide and Discovery to Turner and Disney.
The tale begins with a few cross-border TV
channels, who fought hostile governments, faced antagonism
from the broadcasting establishment and provoked
the contempt of advertisers. But, Jean K.
Chalaby argues, the planets came into alignment
for pan-European television in the late 1990s, when
a variety of factors produced a transnational
shift in European broadcasting. He shows how
transnational television and globalization have
transformed one another, and how transfrontier TV networks reflect - and
help sustain - a global economic order in which
the connection between national territory and patterns
of production and distribution have broken down.
Packed with more than 150 exclusive interviews
(including with Andy Bird, chairman at Walt Disney International;
Chris Cramer, president, CNN International;
Simon Guild, CEO, MTV Networks Europe, Johan
Boserup, Global Director of Trading, Omnicom
Media Group; and John Riley, Head of Sky News)
the book provides an inside-look to the development of European television.
TABLE OF CONTENTS:
Part 1 Impossible Beginnings
Chapter 1 Pioneers in Satellite Television, 1982-4
Chapter 2 The Difficult Expansion of
Europe?s Satellite TV Market, 1985-9
Chapter 3 The End of a Chimera?
Part 2 The Coming of Age of Pan-European Television
Chapter 4 Ushering in a New Era: European
Regulation and Satellite Technology
Chapter 5 The Advent of Transnational Advertising
Chapter 6 Public Broadcasters: Coming to Terms with the New Media Order
Part 3 Transnational Television in Europe
Chapter 7 Key Entertainment Genres and
Channels in Transnational Television
Chapter 8 Powering Tomorrow?s European
Television: Diversified Entertainment Conglomerates and American TV brands
Chapter 9 The Sun Always Shines on Global News TV Networks
Part 4 Inside Globalization: The Transnational Shift
Chapter 10 Reasons and Strategies for Crossing Borders
Chapter 11 When the Local Meets the Global: Transnational TV Networks
Chapter 12 Reconfiguring Communications
Networks: Television for a Global Order
Conclusion New World, New Networks
'For both academics and policymakers, this is
surely a notable contribution to our understanding
of what is going on with respect to changing
media cultures and spaces. Jean K. Chalaby takes a
significant step forward in addressing the major
transformations associated with globalization
and transnational communications flows.' ? Kevin Robins, Goldsmiths College
