Archive for publications, October 2004

(From 2002 until 2005, this mailing list was called the ECCR mailing list)
[Back to index]

[eccr] New Issue Journal of Media Business Studies

Wed Oct 27 13:59:32 GMT 2004


The second issue of the new journal, Journal of Media Business Studies has been published

Its contents are:

Lightening the Load: An Exploratory Analysis of Divestiture Strategies of Major Media Firms
Daphne Eileen Landers

Consumer Magazine Subscription: The Roles of Customer Satisfaction and Content Quality
George Tsourvakas, Kostas Agas, Athina Zotos, and Andreas Vealis

Consumer Evaluations of Cable Network Brand Extensions: A Case Study of Discovery Channels.
Byeng-Hee Chang, Jiyang Bae, and Seung-Eun Lee

For more information, visit the journal web site: www.jombs.com 



_______________________________________
Robert G. Picard, Ph.D.
Hamrin Professor of Media Economics
Director, Media Management and Transformation Centre
Jönköping International Business School
Jönköping University
P.O. Box 1026
Gjuterigatan 5
SE-551 11 Jönköping, Sweden

Tel: +46 36 15 77 00
Fax: +46 36 16 50 69
Web: www.jibs.se/mmtc

----------------
ECCR-Mailing list
---
To unsubscribe, send an email message to (majordomo /at/ listserv.vub.ac.be)
with in the body of the message (NOT in the subject): unsubscribe eccr
---
ECCR - European Consortium for Communications Research
Secretariat: P.O. Box 106, B-1210 Brussels 21, Belgium
Tel.: +32-2-412 42 78/47
Fax.: +32-2-412 42 00
Email: (freenet002 /at/ pi.be) or (Rico.Lie /at/ pi.be)
URL: http://www.eccr.info
----------------


[Back to index]