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[eccr] New Issue Journal of Media Business Studies
Wed Oct 27 13:59:32 GMT 2004
The second issue of the new journal, Journal of Media Business Studies has been published
Its contents are:
Lightening the Load: An Exploratory Analysis of Divestiture Strategies of Major Media Firms
Daphne Eileen Landers
Consumer Magazine Subscription: The Roles of Customer Satisfaction and Content Quality
George Tsourvakas, Kostas Agas, Athina Zotos, and Andreas Vealis
Consumer Evaluations of Cable Network Brand Extensions: A Case Study of Discovery Channels.
Byeng-Hee Chang, Jiyang Bae, and Seung-Eun Lee
For more information, visit the journal web site: www.jombs.com
_______________________________________
Robert G. Picard, Ph.D.
Hamrin Professor of Media Economics
Director, Media Management and Transformation Centre
Jönköping International Business School
Jönköping University
P.O. Box 1026
Gjuterigatan 5
SE-551 11 Jönköping, Sweden
Tel: +46 36 15 77 00
Fax: +46 36 16 50 69
Web: www.jibs.se/mmtc
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