[Commlist] “That’s A Take!”: The International Television Commercial as Short Film conference

Please find below information about the conference “That’s A Take!”: The 
International Television Commercial as Short Film.
It is cohosted by UI/Bloomsbury, OBU, and Javadpur.  The conference is 
free and can be attended with no registration at this zoom link: 
·https://iu.zoom.us/j/82458852628 <https://iu.zoom.us/j/82458852628>

*CONFERENCE DAY 1: Friday, November 4, 2022*

*/Panel 1 | 9:30am EDT to 10:50am EDT/*

Chair: Gary D. Rhodes (Oklahoma Baptist University)

9:30am: Chair start and welcome

9:35: Fielding Montgomery (University of Maryland, College Park), 
“'Tough on Crime' Political Advertisements as

Home-Invasion Horror Short Films"”

9:55: Gary D. Rhodes, “Branded: Native America and the Television Commercial

10:15: Alex Svensson (MIT / Emerson College), “’Not for the faint of 
heart’: Japanese Viral Marketing and Found

Footage Horror”

10:35: Q&A

10:50: Panel End

*/Panel 2 | 11:00am EDT – 12:30pm EDT/*

Chair: Robert Singer (CUNY Graduate Center [ret])

11:00am: Chair start and welcome

11:05: Robert L. Singer, *“*/Woman-Smoke-Burn/: Sensational Declension 
in Cigarette Commercials”

11:25: Robert Kroll (Mott Community College), “'Let's Drink to What 
We're Drinking': Orson Welles in Japan.”

11:45: Tammy A. Kinsey (University of Toledo), “Cinematic Design for the 
Small Screen: An Examination of Five International Commercials”

12:05: Q&A

12:30: Panel End

CONFERENCE DAY 2: Saturday, November 5, 2022

*/Panel 3 | 9:30am EDT to 10:50am EDT/*

Chair: Maduhja Mukherjee (Javadpur University)

9:30am: Chair start and welcome

9:35: Madhuja Mukherjee, “/Unity and Media: Film Division and India's 
National /

/'Integration' Films/”

9:55: Hyunyoung Moon (Dept of English, Korean Military Academy), US Army 
and Superhero: The 2021/The /

/Calling/ Army Recruiting Campaign and Superhero Aesthetics

10:15: Colleen T. Dunagan (California State University, Long Beach), 
“Narratives of Consumption: Choreocinema

and /Last Tango in Compton/”

10:35: Q&A

10:50: Panel End

*/Panel 4 | Time: 11:00am EDT – 12:30pm EDT/**//*

Chair: Laura Hatry (Universidad Nacional de Distancia)

11:00am: Chair start and welcome

11:05: Laura Hatry, “Exploiting Emotions: Spanish Christmas Lottery

Commercials as Short Films”

11:25: José Duarte (ULICES-ULisboa), “Together: Wes Anderson and Marco 
Martins”

11:45: Michael Soriano (University of Miami), “'Make them wait': Desire, 
Delay, and the Serial Gap in

Television Commercials”

12:05: Q&A

12:30 Panel End


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