[Commlist] ZER Journal of Communication Studies. Call for papers

ZER Journal of Communication Studies

Call for papers (July 2022)

Continuity, change and disruption in the culture industry

Guest editor is Ana I. Segovia, who is a professor at Complutense 
University of Madrid.
The monograph will be published in the 53rd issue of the journal ZER in 
November 2022.
The deadline for the submission of papers is 15 July 2022.


The last decade has witnessed radical change in the culture Industry as 
a result of the arrival of new actors from other fields who have 
attained a dominant position in the cultural-communicative flow. 
Emerging from the field of new technologies, these players now exert a 
universal influence that is even greater than that of the massive, 
hegemonic communication groups of the cultural-communication scene of 
the 20th century. Moreover, they are creating a unique media ecosystem 
that is still in the development process.
This transformation at the hands of Google (Alphabet), Amazon, Facebook 
(Meta) and Apple, which are the companies that comprise the so-called 
GAFA (or GAFAM, if we add Microsoft), has been accompanied by the 
appearance of additional players. Companies such as Netflix in the 
audiovisual sector, or Spotify in the music industry, which are linked 
to the production and distribution of content supported by the 
development of new technologies, have managed to change consumption 
habits and business models. Consequently, they have compelled even 
traditional players to undertake profound adaptive strategies in order 
to compete in the new environment.
Their arrival has meant that one of the media industry's dominant forms 
of financing, which is advertising, has shifted toward the digital 
realm. According to a State of the News Media report  (Pew Research 
Centre, 2021), spending on digital advertising in the United States 
already accounts for 63% of total expenditures, or approximately $152 
billion (2020), which is 8% higher than the previous year. In fact, 2020 
represented a decisive turnaround in the US newspaper industry, as 
circulation revenue from sales and subscriptions surpassed advertising 
revenues for the first time in five decades.
Regarding the music industry, more than half of its revenue came from 
streaming in 2019, vastly outpacing other sources (Digiworld Yearbook 
2020). Finally, in the audiovisual sector, revenues from OTT platforms 
are expected to multiply. An example of this trend can be found in the 
growth rate in Europe, which is forecast to increase from 23% in 2021 to 
around 40% in 2030 (Future TV & Digital Content, Idate Digiworld, 2022).
Given this scenario, the monograph aims to take a critical approach to 
addressing the changes that have taken place in the culture industry 
over the last decade from a broad perspective, which encompasses both 
the transformations in consumption habits as well as those related to 
the production, distribution and management of communicative-cultural 
content.

Some of the relevant issues to be considered are the following:
•    Changes in cultural consumption habits over the last decade, 
considering the entire realm of the culture industry from a broad 
perspective.
•    Strategies used by communication companies in adapting to the new 
environment: Business models and market conditions.
•    Change and sustainability of cultural policies: monopoly, 
concentration, and diversity.
•    The role of public media in the new scenario.

ANA I. SEGOVIA
Professor Segovia works in the Department of Journalism and New Media at 
Complutense University of Madrid (UCM), where she teaches courses in 
Estructura y Sistema Mundial de la Información (The Structure and System 
of World Information) (undergraduate), Teoría de la Información 
(Information Theory) (undergraduate), and Sistemas de medios: política y 
economía (Media Systems: Politics and Economics) (postgraduate). She is 
currently a member of the Committee of the PhD in Comunicación 
Audiovisual, Publicidad y Relaciones Públicas (Audiovisual 
Communication, Advertising and Public Relations) at UCM. Moreover, from 
2016 to 2020, she served as president of the Spanish delegation of the 
Unión Latina de la Economía Política de la Información, la Economía y la 
Cultura (Latin American Association of Political Economy of Information, 
Economics and Culture.
Her academic and research interests have focused on the configuration of 
the information system, as well as on the political, economic, and 
social circumstances by which it is defined, based on the study of the 
structure of ownership and communication policies. Her most recently 
published works include the book entitled, Grupo Prisa: Media Power in 
Contemporary Spain (London/New York: Routledge, 2020), in collaboration 
with Luis A. Albornoz and Núria Almiron, as well as book chapters in 
conjunction with other authors in works that include El Modelo de 
Propaganda y el control de los medios (The propaganda model and control 
of the media) (Comunicación Social Ediciones y Publicaciones, 2019), and 
Periodismo y nuevos medios. Perspectivas y retos (Journalism and the new 
media. Perspectives and challenges) (Gedisa, 2020).

Languages for contributions: English, Spanish, Basque.

No payment from the authors will be required.

ZER. Journal of Communication studies: 
https://ojs.ehu.eus/index.php/Zer/index

ZER. Journal of Communication studies index and databases: 
https://ojs.ehu.eus/index.php/Zer/indexacion


Miguel Ángel Casado

Co-editor, ZER. Journal of Communication studies

Faculty of Social Sciences and Communication

University of the Basque Country





---------------
The COMMLIST
---------------
This mailing list is a free service offered by Nico Carpentier. Please use it responsibly and wisely.
--
To subscribe or unsubscribe, please visit http://commlist.org/
--
Before sending a posting request, please always read the guidelines at http://commlist.org/
--
To contact the mailing list manager:
Email: (nico.carpentier /at/ vub.ac.be)
URL: http://nicocarpentier.net
---------------