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[Commlist] International Conference on Transmedia Activism: Creativity & Expanded Information cfp
Mon Feb 21 09:07:17 GMT 2022
–International Conference on Transmedia Activism: Creativity & Expanded
Information–
The event is jointly organized by University Carlos III of Madrid
(UC3M), Istituto Italiano di Cultura di Madrid and the Venice Centre for
Digital and Public Humanities (VeDPH), namely by the professor and
curator Carolina Fernández-Castrillo (UC3M/VeDPH), expert in
Cyberculture and Transmedia Hacktivism.
For your convenience, here is the programme:
Madrid - February 25th 2022
Salón de Grados – Puerta de Toledo, UC3M
9.30-9.45 Opening: Concepción Cascajosa (UC3M), Franz Fischer (VeDPH) &
Juan Miguel Aguado (AE-IC, UM)
9.45-10.45 Carlos Scolari (UPF) Transmedia Activism: Narcos, Walls and
Genocides
10.45-11.45 Carolina Fernández-Castrillo (UC3M-VeDPH) & Paolo Cirio
Beyond the Code: Hacktivism and Expanded Information
Round Table 12.15-14.15
Moderator: Alejandro Barranquero (UC3M)
José Ramón Alcalá (UCLM) Beyond Creativity: Data Visualization and Civic
Engagement
Tiziana Mancinelli (VeDPH) Hacking and Media Activists: How the Internet
has contributed to the Self-organization of Grassroots Organisations
Vicente Rodríguez Ortega (IUCE-UC3M) Are Audiovisual Essays a Form of
Cinephilic Activism?
Diego Mantoan (VeDPH) Disrupting Communication Technology: Artists,
Activists, and Behavioral Change
Istituto Italiano di Cultura – C/ Mayor, 86
17.00-19.30 Paolo Cirio & Carolina Fernández-Castrillo (UC3M-VeDPH)
Arte e Attivismo – Transmedia Art: etica proattiva ed investigazione di
tecnologie emergenti
Colleagues interested in the topic, please contact Carolina
Fernández-Castrillo ((carolfer /at/ hum.uc3m.es) <mailto:(carolfer /at/ hum.uc3m.es)>)
for a future publication.
***
The term "transmedia" applied to activism invites us to reflect on the
participatory dynamics for civic action present in Digital Communication.
What would happen if we also applied creativity to social mobilization?
We would need to review inspiring examples of multiplatform practices
from Popular Culture Memetics to Experiential Marketing, Immersive
Journalism or Media Art. Adopting Intermediality as a starting point, in
this conference we will pay special attention to the growing role of
User Generated Content (UGC), by allowing both new formulas to access
information and attractive visualization strategies for the data
obtained. Collaborative practices tend to facilitate an approach to
phenomena invisible to traditional media, allowing greater awareness and
even direct intervention on reality itself.
We will reflect on the role of information as content and a means of
creative expression through the activation of transmedia interventions
that include immersive installations, virtual and augmented reality
environments, hacker operations, gamification or collective
performances. A series of guerrilla actions, significant in terms of
media innovation, which also contribute to the redefinition of the
concept of activism and citizen participation in the third decade of the
21st century.
***
El término “transmedia” aplicado al activismo nos invita a reflexionar
acerca de las dinámicas participativas para la acción cívica presentes
en la Comunicación Digital.
¿Qué ocurriría si además sumáramos la creatividad a la movilización
social? Necesitaríamos revisar ejemplos inspiradores de prácticas
multiplataforma desde la memética Cultura Popular, el Marketing
Experiencial, el Periodismo Inmersivo o el Media Art.
Adoptando la Intermedialidad como punto de partida, en la jornada
prestaremos especial atención al creciente protagonismo de los
Contenidos Generados por Usuarios (UGC), al consentir tanto nuevas
fórmulas de acceso a la información como atractivas estrategias de
visualización de los datos obtenidos. Las prácticas colaborativas suelen
facilitar una aproximación a fenómenos invisibles a los medios de
comunicación tradicionales, permitiendo una mayor concienciación e
incluso una intervención directa sobre la propia realidad.
Reflexionaremos acerca del papel de la información como contenido y
medio de expresión creativa mediante la activación de intervenciones
transmediales que incluyan instalaciones inmersivas, entornos de
realidad virtual y aumentada, operaciones hacker, gamificación o
performances colectivas. Una serie de acciones de guerrilla,
significativas en términos de innovación mediática, que además
contribuyen a la redefinición del concepto de activismo y participación
ciudadana en la tercera década del siglo XXI.
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