[Commlist] Social Media Culture '21 conference (UAI)

“Social Media Culture ’21 conference”
Culture of algorithms in an ever-changing media environment

Organized by: School of Communications & Journalism, Universidad Adolfo 
Ibáñez (UAI-Chile)

Dates: November 3-4 (virtual conference, English and Spanish)

Registration: 
https://noticias.uai.cl/evento/cultura-social-media-2021culture-of-algorithms-in-an-ever-changing-media-environment/ 
<https://noticias.uai.cl/evento/cultura-social-media-2021culture-of-algorithms-in-an-ever-changing-media-environment/>

The use of artificial intelligence and automation in the creation 
process and information analysis is quickly moving forward in the media 
and entertainment industry. On the one hand, journalists and content 
creators can measure and analyze the behavior of audiences in different 
digital platforms through a series of metrics. How can these 
possibilities to understand the behavior of audiences can influence the 
creation of information? Which type of cultures can emerge surrounding 
the centrality of these metrics in regard to the news production and 
entertainment content?

On the other hand, regards to the news, the most important news outlets 
have already started to produce news using computational algorithms, 
which raises pressing questions about their role in the generation of 
news: will they be creators, will they replace the news or will they 
represent an aid? Furthermore, their use raises serious questions about 
how people perceive and assess this new way of doing journalism.

Through the presentations of leading scholars in their fields, the 
Social Media '21 Conference will address the role of automation and 
artificial intelligence in the creation of news, as well as the 
different cultures that emerge within journalism and the content 
creation surrounding metrics in an ever-changing media context.



Day 1 (3/11)

Algorithmic cultures: from the mass media economy to the platform economy

GUEST SPEAKERS:

Angèle Christin

Assistant Professor at the Faculty of Communication and Affiliated 
professor in the Faculty of Sociology and the Science, Technology and 
Society Program of Stanford University.

Alexandrea Ravenelle

Assistant Professor at the Faculty of Sociology at the University of 
North Carolina, Chapell Hill.

COMMENTS:

Arturo Arriagada

Associate Professor at the Faculty of Communications and Journalism of 
UAI. Director of Social Media Culture Lab.



DAY 2 (4/11)

Artificial Intelligence and its impact on the news

Andrea L. Guzman

Associate Professor at the Communications Department, University of 
Northern Illinois

Tomás Dodds

Postdoctoral Researcher on artificial intelligence and automation at the 
AI Lab, Media, Democracy at the University of Amsterdam

COMMENTS

Carmina Rodríguez

Assistant Professor at the Faculty of Communication and Journalism of 
UAI. Director of Robot Lab.

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