[Commlist] ECREA 2021 pre-conference “How to promote public participation through Strategic Communication?”

“How to promote public participation through Strategic Communication?” | 
ECREA 2021 pre-conference”

“How to promote the participation of audiences through Strategic 
Communication?” is the theme of one of the ECREA 2021 pre-conferences, 
to be held from *9 a.m. to 4 p.m. on 6 September 2021**(Lisbon time).*

We live in an era where we are permanently seeking new answers to 
contemporary environmental, political and social challenges. As 
producers, receivers, or users, the public has broad access to 
information and is increasingly exposed to communication and an 
essential element in this equation.

The public is at the origin of paradigm changes. Therefore it has the 
power to influence behaviours, individually or being part of 
organisations. On the other hand, by acting as citizens, the public is 
simultaneously an agent of change, with a solid capacity to influence 
decision making.

Given the role of strategic communication, not only for organisations 
but also for society, the “public” should be considered essential.

By understanding communication as a strategic function with clear 
objectives to be achieved, a mapping of stakeholders, i.e. working for 
and with the public, should be had throughout the process. Through 
strategic communication and based on Public Relations and Advertising 
actions, it is possible to improve the public’s knowledge, attitudes, 
and behaviours.

In this context, can strategic communication be understood to increase 
public participation, taking it on as key a player in a changing 
environment?

Organisation:
– José Gabriel Andrade, University of Minho
– Ivone Ferreira, Universidade Nova
– Ana Raposo, ESCS - Polytechnic Institute of Lisbon
– Sara Balonas, University of Minho

Sopcom’s Working Group on Organisational and Institutional Communication 
and Sopcom’s Working Group on Advertising organise the pre-conference in 
association with ECREA.

The organisation has the support of the Communication and Society 
Research Centre (CECS) of the University of Minho, the NOVA 
Communication Institute (ICNOVA) of the NOVA University of Lisbon and 
the Portuguese Association of Communication Sciences (Sopcom) of ECREA 
and CreateLab.

Programme coming soon.

Registration <https://forms.gle/pmNbL6fsk9YfPizA8>:

https://docs.google.com/forms/d/e/1FAIpQLSdbPyC9PPE-XhPUKxKKdsnp6zbv6BCjRTTjbuXdPKre7bvcCQ/viewform 

*
*
*Information:*

*http://www.cecs.uminho.pt/en/como-promover-a-participacao-dos-publicos-atraves-da-comunicacao-estrategica


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