[Commlist] Call for Chapters: Navigating Digital Communication and Challenges for Organizations

  Navigating Digital Communication and Challenges for Organizations


    Editors

*José Gabriel Andrade*, Universidade do Minho, Portugal
*Teresa Ruão*, Universidade do Minho, Portugal


    Call for Chapters

*Proposals Submission Deadline: July 28, 2021
*Full Chapters Due: October 10, 2021
*Submission Date: October 10, 2021*
*
*
*Link: 
**https://www.igi-global.com/publish/call-for-papers/call-details/5414 
<https://www.igi-global.com/publish/call-for-papers/call-details/5414> *


The dialogue between organizational communication and digital 
communication is a common practice in contemporary organizations. This 
cross working allows the development of new narratives inside and 
outside organizations, causing communication professionals to face a 
moment of change in communication management, regarding form, content 
and production. Digital communication is not developing a virtual world, 
but a real virtuality integrated with other forms of interaction in an 
increasingly "hybridized" everyday life. In fact, the relationship 
between organizations and its publics evolved into more symmetrical 
models - allowed by digital media -, being imperative the recognition of 
the inevitable involvement of citizens in organizational communication 
processes that give rise to new business and institutional choices. On 
the other hand, the relationship that audiences establish with 
organizational information in digital environments may also interfere 
with the way in which each individual experiences daily life. Thus, the 
impacts are conjoint and paradoxical. It is well known that public 
involvement has the power to promote an active circulation of media 
content and that this can generate economic and cultural value for 
organizations. The current perspectives on interactions between 
audiences, organizations and content production suggest a relational 
logic between audiences and media, through new productivity proposals. 
In this sense it is interesting to observe the reasoning of audience 
experience through the concepts of interactivity and participation. 
However, it can be observed a gap between the intentions of 
communication professionals and their organizations and the effective 
circulation and content retention among the audiences of interest, as 
well as the distinction between informing and communicating. Thus, the 
goal of this book Navigating Digital Communication and Challenges for 
Organizations is to provide an in-depth review of research related to 
the concepts and theories around topics such as Publics and 
Productivity, Interactivity and Participation in organizational 
communication settings, including, but not limited to 
conceptualizations, theoretical foundations, conceptual analysis, 
empirical studies, cases, applications, and interventions. We aim to 
contribute to an improvement in our understanding of Digital 
Communication in Organizations, and to present resources to better 
navigate this difficult times of organizational communication management.

Recommended Topics


    1. Digital Organizational Communication
    1a. Internal Communication
    1b. External communication
    2. Digital Strategic Communication
    2a. Advertising
    2b. Public Relations
      2c. Press Advisory
    3. Digital Communication
    3a. Information Technology
    3b. Social Media
    4. Transmedia
    5. Publics and Audiences


    *Link:
    **https://www.igi-global.com/publish/call-for-papers/call-details/5414
    <https://www.igi-global.com/publish/call-for-papers/call-details/5414>*


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