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[Commlist] Cfp: 2nd International Communication in Network Society, The Evolution of Market Strategies - Media, Corporations, Institutions
Sun May 09 14:13:20 GMT 2021
*Evolution of Market Strategies - Media, Corporations, Institutions***
**
*II International Conference “International Communication in the Network
Society”***
**
*Edition 2021*
The Management College of Kozminski University and the Institute of
International Studies of the University of Wrocław, in cooperation with
the Intercultural & International Communication research section of the
Polish Communication Association, organise the international scientific
conference “Evolution of Market Strategies - Media, Corporations,
Institutions". The event is a part of the second edition of the
conference "International Communication in the Network Society".
*__*
*_The conference will be held on 27 and 28 May 2021 online. _**__*
*_Participation at the event is free of charge._**__*
Technological changes caused by development of the internet and digital
technologies induce structural changes at entities in the media market,
but also at the broadly defined business sphere, as well as social
institutions. The changes can be fully observed in the convergence
process, broadly defined as penetration of technologies typical to other
media sectors, such as electronics, telecommunications or IT. The
dynamics of this process leads to emergence of new media services and
new distribution platforms. According to the currently influential
constructivist approach in technology analysis, this process occurs in
large part within the social and cultural context, which highlights the
role of the society and its culture in emergence and development of new
technologies. On the other hand, it encourages other entities, even
outside the media industry, to enter the media market. Nevertheless,
changes in the functioning of the media related to telecommunications
and IT, mainly those resulting from convergence, concern equally
technology, the market environment, consumers and the behaviour of
international entities.
Media organisations, entering the world of new technologies and multiple
platforms, must diversify their portfolio, adapting it to different
types of channels and formats in order to reach all audience segments
possible. However, the impact of technological change concerns not only
innovation-implementing media organisations themselves. Also, broadly
understood business entities, as well as social institutions, are
affected by the technological revolution, partially in terms of adapting
to operating conditions during the SARS-COV-2 coronavirus pandemic and
overcoming various crisis situations induced by the pandemic. Another
important issue concerns how they communicate about the crisis and what
information strategies they choose.
The new era of media and technology development brings new sources of
uncertainty, but optimism, too. The driving force behind this evolution
of the media is convergence, and it is certain that these changes will
be deep and lasting. Until a few years ago, many observers were
pessimistic about such changes and their impact on the business model of
the media. Technological changes blurred the existing, seemingly
permanent boundaries between media, telecommunications and IT, forcing a
redefinition of the current regulatory policy in the field of electronic
media.
The key objectives of the conference concern responding to the questions
on how technological changes affect the media industry, how the media
business model evolves and what consequences this evolution brings, and
finally what new possibilities arise for media actors and international
entities in the new era of media. The conference organisers are also
open to research illustrating the impact of new technologies on the
sphere of international relations and diplomacy.
The conference will be attended by the special guest, professor *Hartmut
Koenitz* from HKU University of Arts Utrecht, head of EU COST Action
18230 INDCOR (Interactive Narrative Design for Complexity
Representations) – a network of researchers and professionals from 36
countries who study the use of interactive narratives, on global
warming, COVID 19 pandemic and other issues, president of ARDIN
(Association for Research in Digital Interactive Narratives). Professor
*Hartmut Koenitz* co-edited the book titled /Interactive Digital
Narrative. History, Theory and Practice,/ Routledge 2015 and authored
the soon-to-be-published book on /Understanding Interactive Digital
Narratives/, Routledge 2021.
The conference will be held under the patronage of the
Polish Communication Association.
---------------------------------------------------------------------------------------------------------------------------
Framework programme:
**
*27 May 2021 (Thursday)***
*09.00-09.15 a.m. ***
Opening of the conference by professor dr hab. Grzegorz Mazurek
(Kozminski University), dr hab. Gavin Rae, professor of Kozminski
University (Kozminski University), professor dr hab. Przemysław
Wiszewski (UWr), dr hab. Magdalena Ratajczak, professor of the
University of Wrocław (UWr)
*09.15-10.15 a.m.***
Keynote speaker: professor Hartmut Koenitz (HKU University of Arts Utrecht)
“Representations of Complexity - Interactive Digital Narrative Enabling
Discourse for the 21st Century”
Narratives have an essential role in recording, communicating and
comprehending human existence. As the world around us becomes
increasingly complex, traditional narrative forms are no longer adequate
for this task. The discrepancy between our complex reality and a
discourse still depending on the newspaper article and the TV newscasts
opens up opportunities for political extremism. What is needed instead
are narrative representations of complexity. This means to re-invent
narrative by using the opportunities afforded by digital media to create
representations that contain competing perspectives, offer choices and
show the resulting consequences while allowing for repeat experiences.
*10.30 a.m. - 12.00***
**
*1^st Panel: Digital media - platforms and algorithms (chaired by
professor S. Jędrzejewski, Kozminski University)***
Professor dr hab. Tomasz Goban-Klas (WSIiZ Rzeszów), AAA – Alexa Amazon
Angel
Professor dr hab. Jan Kreft, (Gdańsk University of Technology), Why
Facebook and Google should fail. In the grip of algorithms
dr hab. Kazimierz Krzysztofek, professor USWPS (USWPS), Society 5.0:
redundant or necessary signboard. Reflections of a sociologist
dr hab. Magdalena Ratajczak, professor UWr (UWr), Digital diplomacy -
new tools of international communication
*12.00 - 12.15 break***
*12.30- 2.30 p.m.***
*2^nd Panel: Digital media - data (chaired by: dr hab. Magdalena
Ratajczak, professor UWr)***
Professor dr hab. Dariusz Jemielniak (ALK), Society of cooperation: how
technology strengthens our natural aspirations for cooperation
dr hab. Piotr Celiński, professor UMCS (UMCS) To see the world in grains
of sand. On the dynamics of data culture
Professor dr hab. Włodzimierz Gogołek (UW), Big data in the media.
Content identification and monitoring
dr hab. Wojciech Skrzydlewski, professor UAM (UAM), Virtual symphonies
for everyone - music in cyberspace - the perspective of a media expert
dr hab. Magdalena Szpunar, professor UJ (UJ), Quantification of social life
*2:30-3:00 p.m. Lunch break***
*3.00-4.30 p.m.***
*3^rd Panel of Professionals: Digital strategies in the media (chaired
by: dr Krzysztof Kuźmicz, Kozminski University; dr Bartłomiej Łódzki,
University of Wrocław)***
dr Robert Stalmach (Newspoint!)
Marcin Bąkiewicz (journalist, Antyradio)
Michał Broniatowski (journalist, Politico-Onet)
Magdalena Jethon (journalist, Nowy Świat Radio)
Grzegorz Kiszluk (journalist, Brief.pl)
Stanisław Wryk (journalist, Polsat News, AMU)
*4.30-5.00 p.m. Conclusion (dr Justyna Arendarska, UWr) ***
*__*
*_On the first day, presentations in Polish will be simultaneously
translated into English._**__*
---------------------------------------------------------------------------------------------------------------------------
*28 May 2021, Friday***
*09.00-10.30 a.m.***
*4^th Panel of Professionals: Digital strategies in corporations and
institutions (chaired by: dr hab. Marta Ryniejska-Kiełdanowicz, UWr; dr
Justyna Arendarska, UWr)***
dr Dariusz Gulczyński (European Commission)
dr Anna Warchoł-Kęsicka (Director of the Patient Department, Neuca)
Michał Karbowiak (Concordia Design Community Manager Wrocław)
Katarzyna Karpa-Świderek (Board Advisor for Media Relations, WWF Poland
Foundation)
Mariusz Wawer (Governmental Relations Leader for Poland & East Europe
Region, 3M Poland)
Konrad Weiske (Chief Executice Officer, Spyrosoft)
*10.30 a.m. - 5:00 p.m.***
*Theme panels in Polish and English, including student panel***
We suggest the following themes:
• market changes and legal regulations (media market
structure, market entities);
• digital media audiences (impact of new technologies and
consequences);
• digital media and media entertainment market (VR virtual
reality, AR augmented reality, OTT streaming services, internet
advertising, e-sport and video games);
• management in media: new models, strategies and business
tools (Big Data, Data Science, Artificial Intelligence, Machine Learning);
• Employer Branding and Digital Public Relations in the media
industry;
• Interactive Digital Narratives’ practices in production,
design, and audience response;
• analysis of the integration of Interactive Digital
Narratives with existing journalistic practices;
• digital journalism (new technologies; editing, monitoring;
sources of knowledge);
• digital media in international communication (e-diplomacy,
communication of international entities);
• information strategies of governmental and non-governmental
international organisations;
• technology companies and their changing environment;
• corporate communication.
*5.00-5.30 p.m. Conclusion of the conference***
*Applications: ***
Applications for participation in the form of an abstract not exceeding
600 words should be sent by May 15^th , 2021. The abstract should
specify the subject, objective, main theoretical background or research
methodology along with the most important results and a brief literature
review. Presentations should not exceed 15 minutes.
*Application form: https://form.jotform.com/211183856920356
<https://form.jotform.com/211183856920356> ***
*Conference website:
https://www.kozminski.edu.pl/en/evolution-market-strategies-media-corporations-institutions
<https://www.kozminski.edu.pl/en/evolution-market-strategies-media-corporations-institutions>
***
*Publication: planned scientific publication by a publishing house
listed on the ministerial rating. ***
Deadline for submission of full articles: 30 September 2021. Details on
editing issues will be provided later.
_Organising Committee: ___
professor dr hab. Stanisław Jędrzejewski, Kozminski University, PL
dr hab. Gavin Rae, professor ALK, Kozminski University, PL
dr hab. Magdalena Ratajczak, professor UWr, University of Wrocław, PL
dr Justyna Arendarska, University of Wrocław, PL
dr Krzysztof Kuźmicz, Kozminski University, PL
dr Bartłomiej Łódzki, University of Wrocław, PL
Contact: (media /at/ kozminski.edu.pl)
Uniwersytet Wrocławski/University of Wroclaw
Wydział Nauk Społecznych/Faculty of Social Sciences
Instytut Studiów Międzynarodowych/Institute of International Studies
ul. Koszarowa 3
51-149 Wrocław
tel./phone 713755136
www.ism.uni.wroc.pl
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