Archive for calls, July 2018

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[ecrea] cfp - Social Media Influencer in Strategic Communication: Special issue in the International Journal of Strategic Communication

Mon Jul 16 17:00:43 GMT 2018

Social Media Influencers in Strategic Communication

Special Issueof the Journal of Strategic Communication (No. 4/2019)

Guest editor: Nils S. Borchers (Leipzig University)

Call for Proposals: Deadline September 30, 2018

Cooperating with social media influencers has become a widely popular practice in strategic communication. Social media influencers can be defined as internet users that have established a relevant number of relationships with and influence on their followers through content production, content distribution and interaction on the social web. According to communication departments and agencies, influencer marketing and influencer relations are both effective and efficient. This is mainly related to the authenticity and credibility of influencers, their wide reach in attractive and contested publics (e.g., teenagers and young adults for consumer communication; decision-makers in niche communities in Business-to-Business communication), multiple opportunities for storytelling, and an appropriation of the social media competencies of influencers.

Despite the relevance that influencer communication has recently gained in strategic communication, academic research has been slow to catch up. Little is known about specific practices of influencer communication, its challenges and opportunities and how it is organized within organizational contexts. Several studies, however, shed light on these issues from the perspective of organizations and influencers. Others have taken a more critical position. This special issue of the International Journal of Strategic Communication will advance the body of knowledge in the field by addressing key questions from different perspectives. To do so, we seek in-depth investigations from multiple disciplines and sub-disciplines.

Topics of interest include, but are not limited to:

·conceptual and theoretical approaches for analyzing, integrating and interpreting social media influencers in strategic communication;

·managing social media influencer campaigns and programs;

·establishing relations to social media influencers and building influencer databases;

·strategic aspects of relationships between organizations and social media influencers;

·integration of influencer communication in paid, earned, shared and owned media programs;

·institutionalization processes in organizations;

·the role of influencer marketing agencies as intermediary between client and influencer;

·measurement and evaluation of influencer communication;

·effects and efficiency of social media influencer campaigns;

·strategic communication and self-branding of social media influencers to position themselves and cooperate with organizations;

·commercial content production strategies and practices of social media influencers;

·regulation of influencer communication in different environments;

·the role and relevance of platforms like YouTube, Instagram,, Twitch, Pinterest, or Snapchat in influencer communication;

·ethics of influencer communication;

·influencer communication from an international and comparative perspective;

·critical evaluations of influencer communication as an approach in strategic communication.

For the full call, including submission details and publication schedule, see

For further information get in touch with Nils S. Borchers at (nils.borchers /at/ <mailto:(nils.borchers /at/>

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