[ecrea] Call for Papers - Brand Jamaica Edited Volume

*Call for Papers - **Brand Jamaica Edited Volume *

We are seeking submissions//for consideration for publication in//the 
volume /“BRAND JAMAICA”: Re-Imagining Jamaica’s National Image & 
Identity /(under contract with University of Nebraska Press)/./

The volume offers a critique of the existing models within which 
Jamaica’s global image is framed. As Jamaica recognizes more than half a 
century as an independent nation, the time is apt for Jamaican 
authorities to interrogate, deconstruct and re-imagine how they 
constitute the nation’s public image, and the way they project the 
nation in the world. The volume offers such a rethinking. It 
problematizes the current tourism model of “sun, sand and sea”, 
particularly within the context of post-coloniality, and examines the 
ways in which it excludes and obscures other crucial aspects of 
Jamaica’s public international image and ignores the unintentional 
images, vistas, and stereotypes it creates. The primary aim of the 
volume is to highlight some of the problematic aspects of Jamaica’s 
nation branding project and advocate for a paradigmatic shift in the 
model of nation branding Jamaica undertakes - one which is more 
comprehensive, complete, and offers a critical articulation of the 
nation that locates the Jamaican people at the center and acknowledges, 
if not addresses, the realities of Jamaica.

To be considered for inclusion in the volume, please send complete 
papers to (kgentles-peart /at/ rwu.edu) <mailto:(kgentles-peart /at/ rwu.edu)>  and 
(humejohnson /at/ gmail.com) <mailto:(humejohnsona /at/ gmail.com)> by *January 5, 
2018* (using “Brand Jamaica” in the subject line). Papers must be 20 – 
25 pages in length (or roughly 7000 words).

Special consideration will be given to submissions that address the 
following themes:

  * Creative industries (such as music and the arts) and Jamaica’s brand
  * Sports as a means of nation branding
  * Intellectual property and Brand Jamaica

/Editors/: Dr. Kamille Gentles-Peart 
<https://www.rwu.edu/academics/schools-and-colleges/fshae/faculty/kamille-gentles-peart> (Professor 
of Communication and Media Studies at Roger Williams University) and Dr. 
Hume Johnson 
<https://www.rwu.edu/academics/schools-and-colleges/fshae/faculty/hume-johnson> (Professor 
of Public Relations at Roger Williams University).

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