[ecrea] CFP: Media Mutations 10

Please find ind the updated CFP for Media Mutations 10.

MEDIA MUTATIONS 10
The “-tainment” Effect.
Cultures and Logics of Entertainment Across Audiovisual and Digital Media
Bologna, Dipartimento delle Arti, May 21st-22nd, 2018

Confirmed keynote speakers: John T. Caldwell (UCLA); Annette Hill (Lund 
University)
Organized by Luca Barra and Paola Brembilla (Università di Bologna),
in collaboration with Liz Evans (University of Nottingham)

Media Mutations, the international conference of studies on audiovisual 
media hosted by Dipartimento delle Arti of Università di Bologna, comes 
to its tenth edition. This conference’s theme is the impact of 
entertainment logics across different media, at a professional, cultural 
and social level.

Entertainment cultures seem to be spreading widely across contemporary 
media, from press to fashion, from music to television, from videogames 
to politics, from sports to museums. Audiovisual and digital media ease 
the connection between entertainment and a wide range of realms in 
everyday life (information, politics, education, emotions, and many 
others), both at a global and local level; yet processes of 
hybridization and narrativization permeate and transform their logics, 
strategies and imageries through forms of performance, amusement and 
divertissement. This is not a new phenomenon, but the result of a long 
history of interwoven developments and connections. Simultaneously, the 
strength and depth of this transformation has increased dramatically, if 
not multiplied, in recent decades. After having been long accused of 
corrupting the masses, or dismissed as minor and banal, the cultures and 
practices of entertainment are now widely studied and thoroughly 
researched, with interdisciplinary approaches accounting for their 
complex and mixed nature.
The conference aims to expand the academic knowledge of this fundamental 
trend, establish new trans-medial and multidisciplinary research 
perspectives in the field, and strengthen the understanding about how 
entertainment has shaped (and is still shaping) media sectors, how it is 
defined, produced and perceived, and with what outcomes.
Media Mutations 10 encourages submissions that cover the following 
subjects and topics, favoring proposals and case histories that are able 
to intersect across different areas:

- Infotainment. Information + Entertainment. Newspapers, magazines, 
radio and television news, all news channels, online information 
outlets, social media, …
- Emotainment. Emotions + Entertainment. Popular press, reality 
television, factual programming and talent shows, branding and 
advertising, online videos and spaces, …
- Politainment. Politics + Entertainment. Electoral campaigns, spin 
doctoring, leadership building, political and public communication 
practices, talk shows, online engagement, …
- Edutainment. Education + Entertainment. Radio and television shows, 
podcasts, gamification and serious gaming, museums, cultural and 
scientific institutions, theme parks, …
- Entertainment and Fashion (branded environments, content marketing), 
Popular Music (pop stars, fandom cultures), Sports (media narratives, 
supporters’ involvement), Advertising (advertainment, product placement).
- Definitions and parameters of entertainment media.
- Theoretical, philosophical and methodological approaches to media 
entertainment.
- Historical perspectives on the evolution of entertainment logics and 
cultures.
- Single case histories on media products and transmedia/transnational 
practices.

The official language of the conference is English. Abstracts (300-500 
words for 20-minute talks) should be sent to mediamutations.org [at] 
gmail.com by December 15th 2017. Please attach a brief biography 
(maximum 150 words) and an optional selected bibliography (up to five 
titles) relevant to the conference theme. Notification of acceptance 
will be sent by February 15th. A registration fee will be requested 
after notification of paper acceptance (€60 for speakers and 
professional attendants; free conference admission for students).
This Conference is financially supported by Centro Dipartimentale La 
Soffitta and Dipartimento delle Arti, Università di Bologna. For more 
information on the current and previous editions of Media Mutations, 
please check the conference website, www.mediamutations.org.

http://www.mediamutations.org/media-mutations-10-call-for-papers/

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