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[ecrea] Branded Content Research Conference

Tue Oct 10 13:03:00 GMT 2017





We are pleased to announce further details for our forthcoming*Branded Content Research Network Conference* taking place next month on 7-8 November in London.We have a **one-day conference on *Wednesday 8th November*, pre-conference meetings of the network on the afternoon of *Tuesday 7th November*, and an open *public meeting*, ‘Is there anything wrong with branded content?’, on the evening of *Tuesday 7th November*.


The full draft conference programme is now available here <http://www.brandedcontentresearchnetwork.org/events/conference-7-8-november-2017/>.

http://www.brandedcontentresearchnetwork.org/events/conference-7-8-november-2017/


*Conference 8 November*


At the conference on Wednesday 8 November, there will be research papers, presentations, panel discussions and workshops involving an international line-up of more than thirty scholars and industry speakers.Keynote speakers at the conference include Dr Anne Cronin, Lancaster University, whose books include /Advertising, Commercial Spaces and the Urban, /and /Advertising Myths; /Professor Mara Einstein of Queen's College, City University of New York, author of /Black Ops Advertising; /Professor Joseph Turow, Annenberg School for Communication, University of Pennsylvania, author of /The Daily You /and /The Aisles Have Eyes/. We are delighted to announce that Luke Southern, Managing Director of award-winning creative content agency Drum will also be a keynote speaker in the opening plenary.

/About the Conference: /

Marketers increasingly produce their own branded media content ('owned' media) and they seek to integrate advertising more seamlessly into the editorial forms and flows of publishing, audio, audiovisual, and social media communications. The integration of media and advertising is not new, but it is intensifying. Forms of branded content and ‘native’ advertising are developing rapidly, transforming marketing communications, challenging regulatory arrangements, and raising a host of issues from consumer awareness and acceptance of advertising to the consequences for the media’s editorial independence and creative autonomy. The Branded Content Research Network aims to investigate the changing relationships between media and marketing and to promote research, collaboration and dialogue across a very wide range of interests and perspectives. The network brings together academic researchers, industry and civil society interests to explore the practices and implications of branded content, native advertising, and media-marketing convergence. Branded content is both an economic and a cultural phenomenon that requires cross-disciplinary resources and new approaches in analysis. The conference will bring together international researchers at all stages of their careers, and marketing practitioners, for presentations and dialogue to explore insights and help to build research capacities and international collaboration. The conference is hosted by the Branded Content Research Network and the Advertising Research Group (ARTWG), a temporary working group within the European Communication Research and Education Association (ECREA).


Registration from 9:00.The conference begins with aplenary at 9:30 and finishes at 17:45, followed by a drinks reception.

Venue: The University of East London's Docklands Campus, University Way, London, E16 2RD. The campus is adjacent to Cyprus Station on the Docklands Light Railway.


*Pre-conference network meetings 7 November *


On Tuesday 7 November there will be registration from 2pm and welcome and pre-conference meetings from 3pm at The University of East London's Docklands Campus, E16 2RD. This will be followed by apublic meeting on branded content practice and regulation, in the evening (6.30-8.30pm) at UEL's Stratford Square campus.


*Registration*
Do join us if you can, and register here <https://www.eventbrite.co.uk/e/branded-content-network-conference-7-8-november-2017-tickets-36197715341>.
https://www.eventbrite.co.uk/e/branded-content-network-conference-7-8-november-2017-tickets-36197715341

You can register for the conference on Wednesday 8 only, or for both Tuesday and Wednesday events (this includes entry to the public meeting if you wish to attend), or for the public meeting. All events are free, but places are limited and advance booking is required.

It is vital for planning, catering and budgeting that we have accurate numbers. So if you book and are unable to attend please cancel at the earliest opportunity.Please complete your booking by 2 November as we will not be able to accept late bookings after that date (except for the public meeting, space permitting).



*Public Meeting*: Tuesday 7 November, 18:30, Stratford, London

*‘Is there anything wrong with branded content?’*


Jointly organised by the Branded Content Research Network and openDemocracy.

With contributions from Professor Mara Einstein, Queens College, City University of New York; Professor Joseph Turow, Annenberg School for Communication, University of Pennsylvania; Dr Michelle Amazeen, Boston University; Mary Fitzgerald, editor, openDemocracy; Vince Medeiros, Founder and Publisher TCOLondon and other speakers.

Branded content, native advertising and other fast-evolving forms of paid-for media are replacing traditional forms of advertising, and becoming ever more important sources of funding for publishing, mobile and social communications. Yet, are there problems here? Are we always clear when brands are speaking to us, or controlling the messages we receive? Do brands have too much power to influence communications, and if so, how should that be tackled? This public meeting will hear the views of some leading US scholars who raise concerns, from people's ability to recognise brand sponsored content, to the consequences of native advertising for journalism and for our everyday communications. Come and join us for an evening of passionate debate with scholar-activists and industry practitioners from the United States and Britain.

Venue: University of East London,Room USS 1.01, University Square Stratford, 1, Salway Road, London, E15 1NF. / /Please arrive at the venue any time from 18:00. The meeting will start at 18:30 and finish 20:30.

The event is free. To register please click here <https://www.eventbrite.com/e/is-there-anything-wrong-with-branded-content-public-meeting-tickets-38662215728>

https://www.eventbrite.co.uk/e/is-there-anything-wrong-with-branded-content-public-meeting-7-nov-tickets-38662215728


Please note that all those who have booked a two-day ticket for 7-8 November do not need to book separately to attend the evening meeting.



If youwould like any further information or assistanceplease email (j.hardy /at/ uel.ac.uk) <mailto:(j.hardy /at/ uel.ac.uk)>


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