[ecrea] Media Mutations 9 Conference - "The Format Factor"

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MEDIA MUTATIONS 9
The Format Factor. Television Shows, Brands and Properties in the Global 
Television Scenario

Bologna, Dipartimento delle Arti, May 23rd-24th, 2017
Organized by Luca Barra and Paola Brembilla, in collaboration with 
Andrea Esser, the Media Across Borders network and the ECREA Television 
Studies section

PROGRAMME

Tuesday, May 23
9.30  Institutional Greetings
Giuseppina La Face, director, Dipartimento delle Arti, Università di Bologna
Introduction
Luca Barra, Paola Brembilla, Università di Bologna

10.00   Industry. Format Production and Distribution
Chair: Ed Vollans, Middlesex University
"The Transnational TV Production Industry. A System of Connections and 
Exchanges"
Jolien Van Keulen, Vrije University, Brussels
"The U.S. Market for Television Formats. Repurposed Content and Industry 
Lifecycles"
Paul Torre, University of Northern Iowa
"Circulatory Histories of Canadian Television Networks in 1990s Latin 
America"
Ira Wagman, Carleton University, Ottawa
"Israel’s Global TV Creators. Industrial and Professional Narratives in 
a Format-Driven Industry"
Leora Hadas, University of Nottingham

11.45   Unscripted/01. Formatting Talent Shows
Chair: Riccardo Fassone, Università di Torino
"A Well-Oiled machine. Investigating the Italian Street Food Format Unti 
e Bisunti"
Marta Perrotta, Università Roma Tre
"Levels of Production in Transnational Television Formats. The Global, 
Local and Hyper-Local Levels of Making Indian Idol"
Lauhona Ganguly, The New School, New York
"Art is a Format. The Challenging Story of an (Italian) Talent Show"
Daniela Cardini, Università IULM, Milano

13:00   Lunch Break

14:30   Keynote Address
"Beyond Television. Theorizing the Format in Cultural History"
Jérôme Bourdon, Tel Aviv University
Chair and discussant: Peppino Ortoleva, Università di Torino

15.30   Scripted/01. Emerging Markets
Chair: Roberta Pearson, University of Nottingham
"Bron/Broen, the Pilot Episode as Space between Cultures, and 
(Re)Negotiations of Nordic Noir"
Tobias Steiner, Universität Hamburg
“'Original Good, Adaptation Bad'. Investigating the Deeper Reasons 
behind Australian Audience Preference for the Nordic Versions of 
Forbrydelsen and Bron/Broen"
Pia Majbritt Jensen, Aarhus University
"Crossing the Western Borders. The End as the Beginning of New 
Television Flows?"
Şebnem Baran, University of Southern California
"Is There a Community in Umutsuz Ev Kadınları? The Reception of the 
Turkish Version of Desperate Housewives"
Deniz Berfin Ayaydin, Vrije University, Brussels

Wednesday, May 24

9:30 Industry Spotlight (in Italian)
Chair: Guglielmo Pescatore, Università di Bologna
"Distratta Italia. Perché importiamo i format e non li esportiamo"
Massimo Scaglioni, Centro di Ricerca sulla Televisione e gli 
Audiovisivi, Università Cattolica
"L’erba del vicino… Il format e la gestione del rischio"
Federico Di Chio, Mediaset/RTI

10:45   Keynote Address
"Here to Entertain Us. How TV Formats Changed Television"
Jean K. Chalaby, City, University of London
Chair and discussant: Enrico Menduni, Università Roma Tre

11:45   Unscripted/02. Representation and Identity in Formats
Chair: Giovanni Boccia Artieri, Università di Urbino “Carlo Bo”
"An Italian Franchise in Search of a Format. Creative, Productive and 
Representational Strategies in Real Time’s Italiani Made"
Cecilia Penati and Anna Sfardini, Università Cattolica del Sacro Cuore, 
Milano
"Your Andalusian Face Sounds Familiar. The Persistence of Regional 
Stereotypes in Original and Adapted TV Formats in Spain"
Juan Francisco Gutierrez Lozano, University of Málaga
"Poverty as Television Spectacle. Shaming Low-Income People in Reality 
TV Programs"
Irena Reifova, Charles University, Prague

13:00   Lunch Break

14:30   Scripted/02. Between Standardization and Creativity
Chair: Jolien Van Keulen, Vrije University, Brussels
"The Curious Adventure of the Failed Format. Sherlock and Elementary"
Roberta Pearson, University of Nottingham
“'The Way Forward'. Quebec’s New Narrative-Based Formats and the Search 
for a Global Audience"
Stefany Boisvert, McGill University, Montreal
"Excavating TV Formats. Using Multimodal Digital Tools for Comparatively 
Analyzing Adaptations of the Quebec Sketch Comedy Series Un Gars, Une Fille"
Edward Larkey, University of Maryland, Baltimore County

15:45   Audiences. Transmedia Formats
Chair: Stephanie Janes, Royal Holloway, University of London
"Winxology. Grooming the Future Female Consumer"
Ellen Nerenberg, Wesleyan University and Nicoletta Marini Maio, 
Dickinson College
"What Are We Talking About When We Talk About Food? The Evolution of 
Foodie Genre Storytelling"
Alfonso Amendola and Novella Troianello, Università di Salerno
"One World for All. Audiences, Exhibitors and United Worldbuilding"
Bärbel Göbel-Stolz, Karlshochschule, Karlsruhe

17:00   Final Remarks
Andrea Esser, University of Roehampton​


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PAOLA BREMBILLA, Ph.D. Research Fellow   Dipartimento delle Arti Visive, 
Performative e Mediali - Università di Bologna  Via Barberia, 4 - 40123 
Bologna Unibo: https://www.unibo.it/sitoweb/paola.brembilla3/ 
Academia: https://unibo.academia.edu/PaolaBrembilla

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