[ecrea] CFP Event of Branded Content Research Network and ECREA TWG Advertising Research

*Branded Content Research Network Events Notices and Call for Papers*

The Branded Content Research Network is an academic network project 
funded by the UK Arts and Humanities Research Council. The network seeks 
to bring together academic researchers, industry and civil society 
interests to explore the practices and implications of branded content, 
native advertising and the convergence of media and marketing 
communications.  We are organising two events in association with the 
ECREA Advertising Research Group, a temporary working group with the 
European Communication Research and Education Association.

*Event 1: Seminar on Comparative and Collaborative Research into Branded 
Content*

Thursday 15 June, 10am-5pm

University of East London

Stratford, London

The purpose of this seminar is to explore comparative research into 
branded content and discuss the development of collaborative research 
agendas and approaches. The seminar addresses the study of branded 
content, content marketing, native advertising and associated forms of 
integration of media and marketing communications.

The June event is designed to promote, share and discuss research into 
branded content carried out by international researchers in 
single-country or multi-country studies. For discussion, we wish to 
explore insights from these studies regarding research design, methods, 
approaches, findings and implications and suggestions for future 
research. We want to explore the state of the field, research resources 
and capacity-building and discuss agendas and resources for 
collaborative research.

We invite contributions on topics including the organisation, 
production, reception and regulation of branded content. We also invite 
contributions that address theoretical, methodological, institutional, 
resource and capacity issues, academic relationships with industry and 
other stakeholders, collaboration and networking relevant to the 
advancement of international and comparative research and collaborative 
research into branded content.

Deadline for abstracts: *3 April 2017*

Please send abstracts (250 words max) to Prof. Jonathan Hardy 
(j.hardy /at/ uel.ac.uk) <mailto:(j.hardy /at/ uel.ac.uk)>, Principal Investigator 
Branded Content Network and Prof. Patricia Núñez (Chair, ECREA 
Advertising TRG) –(pnunezgo /at/ ucm.es) <mailto:(pnunezgo /at/ ucm.es)>


*Event 2: Conference 7-8 November*

The seminar in June is part of a programme of events culminating in our 
Branded Content Research Network conference on 7-8 November at the 
University of East London. The conference will include meetings and 
events on the afternoon and evening of 7 November and a one-day 
conference on 8 November. Keynote speakers at the conference include Dr 
Anne Cronin, Lancaster University, whose books include /Advertising, 
Commercial Spaces and the Urban, /and /Advertising Myths; /Dr Mara 
Einstein of New York University, author of /Black Ops Advertising; 
/Professor Joseph Turow, Annenberg School for Communication, University 
of Pennsylvania, author of /The Daily You, Breaking Up America, Media 
Today /and /The Aisles Have Eyes/.

We invite interested members of the Advertising TWG to participate and 
join us for each of these events. Both the June seminar and November 
conference are free and open to interested researchers and we invite you 
to join us. We do not have funds to assist with travel unfortunately.

We realise that most members of the TWG who are based outside the UK 
will only be able to attend one of these events so we want to offer this 
guidance for those who would like to respond to the call for papers. The 
June event will be a good opportunity to present research papers or 
papers that contribute to the seminar topics. We warmly invite doctoral 
students and early-career researchers to apply for the June event, as 
well as mid-career and senior researchers.  The conference will be a 
larger event. It will also include paper sessions but, rather than 
provide a platform for individual research, papers will be arranged 
around themed panels to address conference topics. these will be 
arranged around themed panels and will be more topic based rather than 
presenting individual research. /For doctoral students and early-career 
researchers, in particular, the better opportunity to present your work 
for discussion will be the June event./ We will endeavour to provide 
opportunities too at the conference but these may be more limited 
depending on the nature of panel sessions and plenary sessions.

For this call for papers for the June seminar we invite you to submit an 
abstract by *3 April 2017*. We will confirm invitations to present by 28 
April.

Please send abstracts (250 words max) to Prof. Jonathan Hardy 
(j.hardy /at/ uel.ac.uk) <mailto:(j.hardy /at/ uel.ac.uk)>and Prof. Patricia Núñez 
(Chair, ECREA Advertising TRG) –(pnunezgo /at/ ucm.es) <mailto:(pnunezgo /at/ ucm.es)>

There will be a separate call for papers for the 7-8 November conference 
shortly that will be disseminated to ECREA members and posted on the 
Branded Content Research Network 
<http://www.brandedcontentresearchnetwork.org/>website. The deadline for 
abstract submissions will be 30 May 2017.



*About the Branded Content Research Network*

The academic network is funded and based in the UK but one of our main 
aims is to contribute to building capacity for European-wide and beyond 
that international research networking and so we are delighted to work 
in partnership with the ECREA Advertising TWG.We invite you to join us. 
To subscribe to our mailing list please send an (listserv /at/ jiscmail.ac.uk) 
<mailto:(listserv /at/ jiscmail.ac.uk)>Subject: BLANK Message: SUBSCRIBE 
BRANDEDCONTENTRESEARCHNETWORK Firstname Lastname

You can also subscribe via our website. For more details please visit 
www.brandedcontentresearchnetwork.org 
<http://www.brandedcontentresearchnetwork.org/>

Prof. Jonathan Hardy, University of East London; Principal Investigator 
(j.hardy /at/ uel.ac.uk) <mailto:(j.hardy /at/ uel.ac.uk)>

Prof. Iain MacRury, Bournemouth University; Co-Investigator 
(imacrury /at/ bournemouth.ac.uk) <mailto:(imacrury /at/ bournemouth.ac.uk)>__

**

**

**

*About the Advertising Research TWG*

We are delighted to have the opportunity to work and share the CFP with 
the Branded Content Research Network. Advertising encompasses more than 
traditional ways of communication and new formats are emerging in 
marketing communication strategies. The establishment of the Advertising 
Research Temporary Working Group is informed by the belief that 
advertising is a particularly salient area of inquiry today. Our group, 
sets out to strengthen theoretical reasoning, critical reflection and 
empirical exploration in advertising research as an inherent part of 
communication and media studies. We also collaborate with different TWG 
and sections in ECREA and other international associations.

Prof. Patricia Núñez, Complutense University, Spain. Chair of ARTWG 
(pnunezgo /at/ ucm.es) <mailto:(pnunezgo /at/ ucm.es)>

Prof. Guido Zurstiegen, University of Tuebingen, 
(Germany_guido.zurstiege /at/ uni-tuebingen.de) 
<mailto:(guido.zurstiege /at/ uni-tuebingen.de)>_

María-José Establés, Pompeu Fabra University, 
Spain,(mariajose.estables /at/ upf.edu) <mailto:(mariajose.estables /at/ upf.edu)>


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