[ecrea] Call for articles for Media & Journalism journal: Strategic Communication

*Call for articles for /Media & Journalism /journal: 
Strategic Communication*

In the last years, strategic communication has acquired a central status 
in the life of organizations, both in the construction of their identity 
and as an instrument of management and public recognition. The image of 
organizations, boosted by the development and expansion of information 
and communication technologies as well as by the emergence of new media, 
has required new management skills that are not limited to information 
exchange or promotional communication.

Strategic communication integrates and involves the political and 
tactical articulation of all messages, media and audiences. It 
presupposes a coherent plan based on corporate identity, oriented 
to the creation of an image that helps the organization to meet its 
broader objectives (commercial, social or political) from a holistic / 
integral perspective of communication.

Research in Strategic Communication aims to explain and predict human 
behavior as a consequence of the strategic use of communication by 
organizations, and to promote individual and collective behavioral, 
emotional and cognitive changes, by appealing to fields such as 
sociology, psychology, anthropology.

Strategic communication includes internal and external communication, 
marketing communication, public relations and advertising, in all 
communication platforms (analog and digital), as well as communication 
and implementation of public policies, political and social marketing, 
implemented by organizations and public and private institutions.


The number 33 of/*Media & Journalism*/ dedicated
  to Strategic Communication, accepts contributions that are based, 
from the theoretical or empirical point of view, on the following area:

*Institutional and Organizational Strategic Communication*

Research topics that fall under this theme include the study of the ways 
in which organizations, governments and members of social and political 
groups create and disseminate strategic messages applied to the 
political process, science communication, public policy, and non-profit 
organizations, to persuade, inform and change behavior. In particular, 
the contribution of strategic communication in the following areas:

1.Reputation management.

2.Crisis management and communication.

3.Strategic communication campaigns (strategies and tactics).

4.Propaganda and argumentative strategies.

The deadline for submission: *31 of January, 2018*

*
*

It is mandatory to

​r
egister on the *OJS platform* to submit the paper and to follow the 
review process.


*Conditions for submission and Instructions to authors:*
_http://impactum-journals.uc.pt/index.php/mj/about/submissions_

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_

The articles will be subject to blind peer review and should be sent, 
with strict observance of the journal rules of submission, through 
the OJS platform: _http://impactum-journals.uc.pt/index.php/mj/index_

_
_

*Coordinators of the edition:*

Ana Margarida Barreto – CIC.Digital FCSH/NOVA

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  Estrela Serrano – CIC.Digital FCSH/NOVA


ISSN 2183-5462 (online)
ISSN 1645-5681 (print)


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