[ecrea] CfP - Taste of City Conference, Belgrade 2016

*_CALL FOR PAPERS_*


    Taste of City Conference 2016:
    Place branding, marketing and food

*1 September 2016 – University of Belgrade, Serbia*

*Faculty of Economics, University of Belgrade
FREN (Foundation for the Advancement of Economics)

*

Join us for the Taste of City Conference 2016 themed “Place branding,
marketing and food”. This conference will explore the role and impact of
food in marketing and branding of places bringing together a wealth of
scholars from various social science disciplines from Management and
Marketing to Economics, Sociology and Anthropology.

*
*

*Invited Speakers*:

·*Jeffrey H. Cohen*, Ohio State University, USA - /Author of Eating Soup
Without a Spoon
<http://utpress.utexas.edu/index.php/books/cohen-eating-soup-without-a-spoon> 

/

·*Maktoba Omar*, Edinburgh Napier University, UK - /Author of Generation
Y’s perception towards country-of-origin
<http://www.emeraldinsight.com/doi/abs/10.1108/IJoEM-11-2012-0146?af=R> /

·*Jon Wilson*, University of Greenwich, UK - /Author of Shaping the
halal into a brand
<http://www.emeraldinsight.com/doi/abs/10.1108/17590831011055851> /

·*Zafer Yenal*, Bogazici University, Turkey - /Author of //The myth of
the Turkish cuisine
<http://jahresthema.bbaw.de/2007_2008/veranstaltungen_redaktion/april_redaktion/the-myth-of-the-turkish-cuisine-national-appropriation-of-food-cultures>/

/
/

The conference will bring different case studies around the world in
focus. The key thematic areas and main questions are as follows, in
which the submission of proposals are invited but not limited to:

-*food as brand - *image and identity of place perceived through food**

How are place and identity realized through an association with a single
food item? How can be the country of origin can be defined in its
importance for branding places through food?

-*food and special events/festivals - *staging of food, collectivity,
entertainment, show, commodification, spectacularization**

Which are the main food events in the city? What is the role of food and
gastronomic events in showing the city’s unique assets? What kind of
opportunities do the events provide for the locals and/or the visitors?

-*food and cityscape - *green markets, taste hunts, street food, foodscapes

How do residents and visitors partake in the invention and subsequent
consumption of a food-themed place? Which are the foodscapes in the city?

-*food as experience - *everyday life practices, rituals, gastronomy,
touristic experience**

What are the ways in which food acts as an influential factor in
experiencing the city? How do the experiences can be linked to consumer
behaviour?

-*food mapping (cognitive/mental maps) - *phenomenology, sensory
experiences, psycho-geography, food stops, random encounters**

How could be a city organized and experienced around the notion of
taste? How do the experiences shape our perceptions and mental structures?

-*food as sign and code - *logos, slogans, icons, symbols and semiotics
of food**

What is the process by which food becomes iconic and emblematic of place
identity? Does the city have a gastronomic icon? What are the examples
of values, symbols and meanings attached to food varying from one
culture to another like a language?

-*food as discourse and myth - *food narratives, cultural myths about
food, ideological discourses and politics of food

What are the stories, myths, narratives are told about the food and
cuisine? What are the discourses of food and taste that are carried
around the world throughout the history?

-*food as culture *- local cuisine and diaspora impact on food cultures

How do the historic uses and symbolism of the iconized food shape
acceptance of and responses to that food item as a marker of identity?
What are the ways in which food is perceived and communicated as a part
of cultural identity?

-*food mobility - *transnational food brands and food consumption**

How pizza became a mainstream food for the world? When did the Turkish
coffee arrived in London? Competition between espresso and Greek coffee?
The journeys of Gyros, Tacos, Doner kebab around the world.

-*food and glocal-ization* - global brands going local, fast food - slow
food, celebrating local food

Where and how local food is offered? What are the distinctive
characteristics of food in opposition with the homogenization effect of
globalization?

-*food and sustainability - *food industry, bottom-up food initiatives,
fair trade, biodiversity, agritourism, rural development

What is sustainable food? How can agriculture meet the world’s growing
need for food while doing less environmental harm? How can we move
towards a more resource efficient and sustainable food system?

*_
_*

*_Key Dates:_*__

-Submission of abstracts: 19 June 2016

-Submission of panel proposals: 19 June 2016

-Submission of full papers (Optional): 15 August 2016


Further details about the conference can be found at: http://tastecity.net/


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