[ecrea] Call for papers: Communication Management Forum 2015

CALL FOR PAPERS: COMMUNICATION MANAGEMENT FORUM 2015

The 1st Communication Management Forum 2015 international conference 
will take place on 8 and 9 May in Zagreb, Croatia on the theme 
"Reconciling the traditional and contemporary: the new integrated 
communication".

About the conference:
Communication Management Forum 2015 is an international academic 
conference that gathers researchers and professionals from public 
relations, marketing communications and related disciplines. This year’s 
conference is the first edition of Communication Management Forum, whose 
goal is to become a traditional biennial gathering of professionals and 
researchers from the communications industry, a place where they will 
exchange ideas, knowledge and insights, as well as present the results 
of diverse research in the previously defined areas. The conference is 
organised by the Edward Bernays College of Communication Management, the 
first higher education institution in the region specialised for 
communication management and public relations.

Keynote speakers:
The keynote speakers on the conference will be two renowned European 
public relations and corporate communication experts – professor Dejan 
Vercic, Ph.D. and professor Betteke van Ruler, Ph.D.

Conference topic:
Integrated communications, in its theoretical sense, represents an ideal 
concept of organisational communication. However, reality tells us that 
the complexity of the surroundings in which organisations operate make 
the process of integrating overall communications extremely demanding 
and complex. The rapid development of technologies requires an equally 
rapid development of communication channels and of diverse platforms, 
and places in front of them the imperative of constant adaptations and 
juggling between traditional and new channels. Communication Management 
Forum 2015 aims to analyse in which manner organisations and media adapt 
to new circumstances, as well as how they reconcile the specific 
features of traditional communication tools, channels and strategies 
with new ones, to what extent contemporary technologies cause changes in 
the communication paradigms of organisations, and all with the objective 
of defining the phenomenon that we would call “new integrated 
communication”.

Communication Management Forum 2015 tracks:

Public Relations
Use of new communication tools and tactics in communication campaigns
Opportunities and risks of social network communication
New approaches in shaping organisational image
PR challenges in contemporary corporate business

Management
Corporate management between internal and external communication
Communication – a precondition for managing corporate social responsibility
New communication demands in issue and risk management
Use of traditional communication tools in the modern technological age

Media
Social networks as a growing source of information
Coexistence of new and traditional media contents
Ethical issues in using new communication technologies
New trends in contemporary integrated communications

Intercultural Communication
Power of cultural diversity in today’s communications
Successful multicultural communication campaigns
Discovering cultural differences on social media
Different forms of cross-border dialogue

* Conference tracks are not limited to mentioned topics only.

Call for abstracts and papers:
The Communication Management Forum Programme Committee invites 250 – 300 
word abstracts related to the above mentioned topics and the main theme 
by no later than 20 February 2015. The registration form is available on 
the official website of the conference - www.commforum.hr
The applicants will be notified of the acceptance of their abstracts by 
the Programme Committee by 27 February 2015 at the latest.
Full papers will need to be submitted by 20 April 2015 and will be 
published in the conference proceedings, subject to author registrations 
and double blind peer review.

Conference fees:
Standard Registration: 150 Eur / per author
Attending without paper / second author attending: 75 Eur
Special Registration for PhD Students: 75 Eur / per author

Official language:
The official language of Communication Management Forum 2015 is English.

Programme Committee:
Dejan Vercic, Betteke van Ruler, Toni Muzi Falconi, Zoran Tomic, 
Hans-Friedrich von Solemacher, Božo Skoko, Gordana Buljan Flander, Pero 
Maldini, Shelley Spector, Danijel Labaš, Sofia van der Vegt, Zlatan 
Gelb, Ivan Tanta, Mirna Coric, Damir Jugo, Zdeslav Milas, Mario Petrovic

Organizing Committee:
Lana Ciboci, Maja Banovac Baric, Adrian Beljo, Helga Draženovic, 
Tomislavka Ivanda, Ivana Jelec, Irena Mikulic, Kristina Sopic, Franjo 
Skoko, Damir Sušac

Conference website:
The registration form, information about the conference and other useful 
information are available on the official website of the conference 
http://www.commforum.hr

Contact:
Lana Ciboci
E-mail: (lana.ciboci /at/ bernays.hr)
T:  +385 1 555 04 54
F:  +385 1 555 17 79
M: +385 91 466 96 59


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