[ecrea] ICA 2014 Pre-Conference "Strategic Communication Campaigns"

European scholars working in the field of public relations, advertising,
organizational communication, political communication, etc. are invited to
submit abstracts for the forthcoming pre-conference on strategic
communication campaigns at ICA 2014:

CALL FOR PROPOSALS - INTERNATIONAL COMMUNICATION ASSOCIATION 2014

PRE-CONFERENCE "Strategic Communication Campaigns in a Contemporary,
Digital, and Networked Society"

Thursday, May 22, 2014; 8:30 a.m. — 5 p.m.; Seattle, Washington, USA

** Abstract Deadline: December 15, 2013 **

THEME RATIONALE

The purpose of this preconference is to explore strategic communication
campaigns and their function in a contemporary, digital, and networked
society. Strategic communication is “the purposeful use of communication by
an organization to fulfill its mission,” and assumes that people will engage
in “deliberate communication practice on behalf of organizations, causes,
and social movements.”  Organizations include corporations, for-profit and
nonprofit organizations, activist groups, nongovernmental organizations,
organizations promoting various forms of social change, political parties or
movements, and government organizations. Also included are communicative
entities such as entertainers, sports personalities, celebrities and others
in popular culture.

Strategic communication integrates theoretical and methodological approaches
from diverse disciplines, including corporate and managerial communication,
organizational communication, public relations, marketing communication,
advertising, political and health communication, social marketing,
international relations, public diplomacy, and other specialized
communication areas. While these disciplines are unique, they offer
perspectives that contribute to a broader understanding of strategic
communication in a global society.

A key application of strategic communication is the campaign. Strategic
communication campaigns are conducted under many labels including public
relations, community relations, constituent relations, crisis management,
health promotion, issues management, investor relations, membership
relations, outreach, public affairs, public health, public information, risk
communication, strategic advertising, strategic marketing, and the like.

Despite this, the strategic communication campaign represents the
intersection of distinct perspectives on the communication function in
organizations. Research in this area can further understanding of the power
of strategic communication to influence society and motivate change. Topics
of interest include the impact of social media networks, mobile media, and
other new communication technologies on strategic communication campaigns.
Moreover, theoretical challenges like various concepts of strategy and
strategizing, describing and managing campaigns in cross-media environments
and a networked society, and balancing the strive for organizational goals
and the good life in modern societies can be addressed. This pre-conference
has been approved by the ICA 2014 organizing committee and is part of the
official ICA 2014 conference program.

SUBMISSION AND SELECTION PROCESS

Abstracts with proposals for submissions should be no more than two pages
(double-spaced with 1” margins, Times New Roman, 12 pt.). Abstracts should
outline the paper, providing research questions and/or hypotheses, methods
and results (for empirical studies), and contribution to the body of
knowledge, as well as a short bio of the author(s). Abstracts should be
submitted, by December 15, 2013, to Dr. Kelly Page Werder at (kgpage /at/ usf.edu)
.

The authors of accepted abstracts will be asked to submit full papers of not
more than 28 double-spaced pages, including references and tables/figures
(approx. 7,000 words), by April 15, 2014. Full papers will receive review by
the preconference organizers and editors of the International Journal of
Strategic Communication. The top five manuscripts will be published in IJSC
Special Issue Vol. 9, No.1 in January 2015.

Authors of accepted abstracts are expected to attend the pre-conference and
present their paper. Participation fee (including coffee break and lunch
buffet) is $115 US for presenters and non-presenters.

Register for this pre-conference online at www.icahdq.org beginning January
15, 2014, as part of your main ICA conference registration, or as a
stand-alone. Special hotel rates are available for registered participants.

TIMELINE

- Deadline for abstract submission: December 15, 2013
- Acceptance provided: January 15, 2014
- Deadline for full paper submissions: April 15, 2014
- Pre-conference in Seattle, WA, USA: May 22, 2014

- Notification of acceptance for Special Issue:    May 25, 2014
- Deadline for revised submissions:    August 1, 2014
- Final versions due: October 1, 2014
- Papers and editorial transferred to production: October 10, 2014
- Proofs sent to editors and authors: November 15, 2014
- Special Issue published: January 2015

POSSIBLE TOPICAL INVOLVEMENT

Communication and Technology, Global Communication and Social Change, Health
Communication, Political Communication, Mass Communication, Organizational
Communication, Political Communication, Public Relations, Visual
Communication Studies

PRE-CONFERENCE ORGANIZERS

Dr. Ansgar Zerfass, Professor, Institute for Communication and Media
Studies, University of Leipzig, Germany, & Professor in Communication and
Leadership, BI Norwegian Business School, Oslo, Norway; Editor,
International Journal of Strategic Communication.

Dr. Kelly Page Werder, Associate Professor and Director of Graduate Studies,
School of Mass Communications, University of South Florida, United States;
Co-Editor, International Journal of Strategic Communication.

----

We are looking forward to contributions and encourage everyone working in
the field of strategic communication to submit an abstract in time!

Prof. Dr. Ansgar Zerfass

Professor of Communication Management
University of Leipzig, Germany
Institute of Communication and Media Studies
mailto:(zerfass /at/ uni-leipzig.de)
www.communicationmanagement.de

Professor in Communication and Leadership
BI Norwegian Business School, Oslo, Norway
Centre for Corporate Communications
mailto:(ansgar.zerfass /at/ bi.no)
www.bi.no

Editor
International Journal of Strategic Communication
Routledge Publishers, Philadelphia, USA
www.informaworld.com/smpp/title~db=all~content=t775653701





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