[ecrea] CFP: Tourism & Communication: Place Brands, Identities and New Trends

>Tourism & Communication: Place Brands, Identities and New Trends
>Catalan Journal of Communication and Cultural Studies Special Issue 3.2
>
>Guest Editors:
>Nigel Morgan, University of Wales Institute, Cardiff, Wales, United Kingdom
>Assumpció Huertas, Universitat Rovira i Virgili, Catalonia, Spain
>
>Call for papers
>
>The concept of place branding has gained a high 
>profile in recent years as different places and 
>tourism destinations compete with each other to 
>gain a foothold in a complex and changing 
>market. In today's competitive globalised 
>marketplace, branding has been described as the 
>most powerful marketing weapon available to contemporary destination marketers
>
>The brand of a territory can be conceived from 
>two different points of view: as a destination 
>brand, which only refers to tourism activity and 
>as a place brand, which has a wider and holistic 
>meaning that includes tourism, investment, 
>commerce, education and quality of life. The aim 
>of a place brand is not only to communicate the 
>main tourist attractions of a region but also to 
>enhance its attractions as a business centre as 
>well as a good and comfortable place to work, live and study.
>
>This broad subject of study includes emergent 
>topics such as place branding, destination 
>marketing and communication. Proposals for 
>papers can include studies of place branding and 
>its relation with the culture and the identity 
>of territories, communication through new 
>technologies, reception of brand image, 
>methodologies of analysis or comparative studies 
>of place branding experiences in different countries.
>
>Catalonia is an important community in terms of 
>tourism development. Since the 1960s, the 
>tourist industry has been consolidated and 
>currently is one of the most important economic 
>sectors of the region. For this reason, studies 
>focusing on communicating destinations, their 
>brands or tourism marketing, and their relation 
>with cultures and territories will be welcomed. 
>Empirical studies and theoretical works with a 
>multidisciplinary focus from the advertising, 
>economic, communication, new technologies and 
>tourism fields will be accepted. Matching with 
>the aims of the CJCS, the issue will include 
>articles coming from Catalonia and from other 
>national contexts in which the relationship 
>among tourism, place brands, culture and 
>identity configure an interesting research case study.
>
>The journal plans to include papers of around 
>6-7.000 words, and short research notes and 
>reports of around 3.000 words. Full papers for 
>proposed contributions should be sent to 
>(catalan.journal /at/ urv.cat) by 20 January 2011. 
>Acceptance of papers will be confirmed by 28 
>February 2011. All contributions will be 
>subjected to anonymous peer-review. For more 
>details about the journal guidelines please visit:
>
>http://www.intellectbooks.co.uk/journals/view-Journal,id=162/
>
>--
>Enric Castelló
>Departament d'Estudis de Comunicació
>Universitat Rovira i Virgili, Campus Centre
>Av. Catalunya 35. Edifici Departaments. Desp. 325
>
>43002- Tarragona (Spain)
>
>Asterisc Communication Research Group
>http://www.urv.cat/asterisc
>
>Catalan Journal of Communication & Cultural Studies
>http://www.intellectbooks.co.uk/journals/view-Journal,id=162/
>
>T. +34 977 558 531
>F. +34 977 558 617
>(enric.castello /at/ urv.cat)
>

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