[eccr] CFP: Special Issue of Journal of Brand Management on Corporate Branding, Identity and Communications

>Call for Papers: Special Issue of Journal of Brand Management on Corporate 
>Branding, Identity and Communications
>
>Volume 13, Issue 5
>For publication in July/August 2006
>
>Guest Editors:
>T. C. Melewar, Warwick Business School, UK
>Elif Karaosmanoglu, Middlesex University Business School, UK
>
>Journal of Brand Management is pleased to announce a special issue focused 
>on recent advances and development with regard to scholarship in corporate 
>branding, corporate identity management and corporate communications. The 
>journal presents cutting-edge thinking, analysis and theory development 
>from the world's leading figures in branding.
>
>Over the last two decades, corporate branding, corporate identity and 
>corporate communications areas have caught the attention of both scholars 
>and practitioners. However, theory in these areas and areas relating to 
>their interrelationships remains relatively under-researched. The aim of 
>this special issue of JBM is to bridge this gap, and to advance our 
>understanding of the application of marketing and management theories to 
>the relationships of these three areas.
>
>Accordingly, the Guest Editors welcome submissions offering innovative 
>insights into issues surrounding corporate branding, identity and 
>communications strategies. All papers will be required to have an original 
>perspective and a distinct contribution to the integration of these three 
>areas mentioned above.
>
>All rigorous and thoughtful conceptual papers, literature reviews, case 
>studies, empirical studies and practice papers using a wide range of 
>methodologies are encouraged. A wide variety of topics will be suitable 
>for this special edition and might include (but is not limited to) the 
>following:
>
>Theoretical and conceptual foundations for the integration of the subject 
>areas above
>Corporate branding, identity/image and communications issues in 
>business-to-business, electronic, services, small / medium sized 
>businesses and non profit organisations
>Integration of different elements of the corporate identity mix, for 
>example, symbolism, communication and behaviour
>Internal brand management at the corporate level
>Processes and methodologies for building a business-to-business corporate 
>brand
>Product brand image and brand associations
>Corporate image and brand associations
>Relationship between corporate branding and identity, image, visual 
>identity etc.
>Effect of corporate branding on industrial/organisational purchasing
>Brand architecture (corporate co-branding and networks)
>Performance metrics for corporate communications
>Impact of stakeholder identification and engagement on corporate 
>communication outcomes
>The effect of brand management on the internet
>Corporate identity/image management on the internet
>Corporate communication strategies for the internet
>Integrated corporate communications
>Brand strategy frameworks for diversified companies and partnerships
>Mergers and acquisitions on corporate branding and identity
>Corporate identity management in strategies alliances, start-ups and new 
>ventures
>Importance of visual identity in relation to corporate communication / 
>branding
>Ethics and branding / identity / communication
>Managerial decision processes for corporate branding and identity management
>Global brand management and corporate identity strategies
>Stakeholder perceptions relating to corporate identity / corporate 
>branding/corporate communications/corporate image
>Methodologies in corporate branding, identity and communications research
>
>The closing date for submissions is 31st December, 2005.
>
>The guest editors would welcome submissions from July 2005.
>
>All papers will be subjected to double-blind peer review. Full notes for 
>prospective contributors are available at: 
><http://www.henrystewart.com/journals/contributors.html>http://www.henrystewart.com/journals/contributors.html
>
>Send submissions (3 hard copies) and an email copy to:
>
>Dr. T. C. Melewar
>Marketing and Strategic Management Group
>Warwick Business School,
>University of Warwick
>Scarman Road
>Coventry, CV4 7AL
>England,
>The United Kingdom
>Tel: +44 (0) 24 7652 8956
>Fax: +44 (0) 24765 24628
>Email: <mailto:(tc.melewar /at/ wbs.ac.uk)>(tc.melewar /at/ wbs.ac.uk)
>
>Prospective contributors with questions concerning the potential 
>suitability of topics, Guest Editors' expectations, or additional 
>requirements about this special issue are invited to contact directly by 
>email either T.C. Melewar at 
><mailto:(tc.melewar /at/ wbs.ac.uk)>(tc.melewar /at/ wbs.ac.uk) or Elif Karaosmanoglu at 
><mailto:(E.Karaosmanoglu /at/ mdx.ac.uk)>(E.Karaosmanoglu /at/ mdx.ac.uk).

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Carpentier Nico (Phd)
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Katholieke Universiteit Brussel - Catholic University of Brussels
Vrijheidslaan 17 - B-1081 Brussel - Belgium
T: ++ 32 (0)2-412.42.78
F: ++ 32 (0)2/412.42.00
Office: 4/0/18
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Vrije Universiteit Brussel - Free University of Brussels
Centre for Media Sociology (CeMeSO)
Pleinlaan 2 - B-1050 Brussels - Belgium
T: ++ 32 (0)2-629.18.30
F: ++ 32 (0)2-629.28.61
Office: 5B.401a
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European Consortium for Communication Research
Web: http://www.eccr.info
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E-mail: (Nico.Carpentier /at/ kubrussel.ac.be)
Web: http://homepages.vub.ac.be/~ncarpent/
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