[ecrea] new publication - Downscaling Culture: Revisiting Intercultural Communication

Jaspal Singh, Argyro Kantara, Dorottya Cserző (Ed.) (2016):  Downscaling 
Culture: Revisiting Intercultural Communication. Newcastle: Cambridge 
Scholars Publishing [orig. 2016] [publicationStatesCont].
In the current era of globalisation, big-C Culture loses analytical 
purchase. However, research, as well as intercultural training and 
education, continues to take for granted a more or less fixed idea of 
culture. This volume updates intercultural communication, both its 
theory and its application, by utilising a theory of scales in order to 
understand how culture gets contextualised as speakers communicate and 
negotiate meaning with each other. As succinctly captured in the title 
of this volume, it is suggested that research can ‘downscale culture’ 
analytically: culture might be, but also might not be, relevant in an 
interaction. The 14 chapters brought together here explore the 
possibilities of such downscaling from a wide range of core themes in 
intercultural communication studies and from various research 
traditions, including interactional sociolinguistics, critical 
geography, conversation analysis, critical discourse analysis, textual 
analysis, multimodal analysis and nexus
  analysis.


TABLE OF CONTENTS

Chapter One 
................................................................................................. 
1 Introduction Argyro Kantara, Dorottya Cserző and Jaspal Naveel Singh
Chapter Two 
.............................................................................................. 
11 The Journey Is Its Own Reward: Downscaling Culture in Intercultural 
Communication Research Jaspal Naveel Singh

Part I: Forming Small Cultures
Chapter Three 
............................................................................................ 
35 Culture as Interruption: How Participants’ Practices Make Culture as
Interaction in Lingua Franca Conversations Argyro Kantara
Chapter Four 
.............................................................................................. 
60 We Just Eat What We Like: Downplaying Culture through Food Talk  and 
Practices in Transnational Families Marta Wilczek-Watson
Chapter Five 
.............................................................................................. 
92 Blue Paint and White Underwear: Miscommunication and Humour  in 
Intercultural Contexts Mabel P. Victoria
Chapter Six 
.............................................................................................. 
 114 Downscaling Culture in Intercultural Interaction: The Case of 
Nurses’ Professional Values in New Zealand Mariana Lazzaro-Salazar
Part II: Managing Intercultural Education
Chapter Seven 
.......................................................................................... 
 141 School as Thing and Process: Using Scales to Complexify Schools 
Adam Wood
Chapter Eight 
........................................................................................... 
 165 Challenges in the ‘Language and Culture’ Pedagogy as Promoted  in 
Andalusia’s ‘Bilingual Schools Program’: The Case  of (Inter)cultural 
Content in Secondary-School Textbooks Christian Abello-Contesse and 
María Dolores López-Jiménez
Chapter Nine 
............................................................................................ 
192 The Growth of English in Delhi: New Perspectives in a Multilingual 
Setting Shobha Satyanath and Richa Sharma

Chapter Ten 
............................................................................................. 
228 Language Choice Negotiations in Parent-Child Interaction: Family 
Language Policy as a Collaborative Achievement Mina Kheirkhah
Part III: Mediated Encounters
Chapter Eleven 
........................................................................................ 
255 Pity, Mass Media and Social Scales Harriet Lloyd

Chapter Twelve 
....................................................................................... 
280 Multiscalarity and Polycentricity in Rap Artists’ Social Media 
Communication: Multisemiotic Negotiations of Otherness and Integration 
Elina Westinen
Chapter Thirteen 
...................................................................................... 
311 Contextualising Culture: From Transcultural Theory to the Empirical 
Analysis of Participants’ Practices
Yannik Porsché
Chapter Fourteen 
..................................................................................... 
337 Nexus Analysis Meets Scales: An Exploration of Sites of Engagement 
in Videochat Interviews Dorottya Cserző

Postscript 
................................................................................................. 
366 Scaling the Field of Intercultural Communication: Reflections and 
Trajectories of Culture
Tereza Spilioti and Korina Giaxoglou


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