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[ecrea] cfp: Future directions of Strategic Communication: Towards the second decade of an emerging field

Thu Oct 13 09:02:19 GMT 2016




Call for proposals - Abstract Deadline: December 9, 2016

INTERNATIONAL COMMUNICATION ASSOCIATION 2017 PRECONFERENCE

Future directions of Strategic Communication: Towards the second decade of an emerging field
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Thursday, May 25, 2017, San Diego, CA, USA

Download the full CfP at http://bit.ly/CfP-StratComm

Theme and Rationale
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Strategic communication has emerged as a global field of communication research during the last decade. Scholars from public relations, corporate communication, organizational and internal communication, public diplomacy, political communication, advertising, marketing, health and intercultural communication have merged efforts to build a body of knowledge that focuses on the deliberate and purposive use of communication to support the overarching goals of entities (companies, nonprofits, states, etc.). Universities have introduced programs that combine insights from some of these fields with specific knowledge on strategic thinking, planning, and alignment. Academic conferences have been arranged around the world, handbooks and textbooks published, and the International Journal of Strategic Communication, now in its 10th year of publication, serves as a platform for discussion and debate. Moreover, large-scale surveys like the Communication Monitor series across 80 countries in Asia-Pacific, Europe, and Latin America, and numerous other studies have provided empirical insights into the field.

Despite these forms of institutionalization, there is still no universal understanding of the pillars on which the field rests. What are the core perspectives and benefits of strategic communication? How does it differ from traditional disciplines? What is the extra value of an integrated view? Are we using appropriate conceptualizations of communication and strategy? What can we learn from recent debates in strategic management and strategic alignment? What are the methodological challenges of researching the link between communication and organizational goals? How can empirical studies inform the debate? What are specific challenges of international and comparative research in strategic communication? How is the field developing in different parts of the world? What are the experiences from building strategic communication programs at universities in different countries? What do we know about the job market, and how can educators prepare students for the occupational field?

This preconference will incorporate an interactive format to address these questions and build ground for the next decade of strategic communication research. First, panel discussions with proponents of the field, e.g. authors of the seminal article “Defining Strategic Communication” (IJSC, 2007) and editors of key handbooks and textbooks, will stimulate the debate. Second, contributors of conference papers are invited to analyze the current and past debate in the field, bring in new perspectives, and propose new directions. The focus will be on conceptual papers building a big picture; however, insights based on empirical data are suitable as well. Finally, all participants will engage in a moderated session to identify common ground and future directions for the field.

This preconference is approved by the ICA 2017 organizing committee and is part of the official ICA 2017 conference program. It continues a series of successful ICA preconferences on strategic communication held in 2011 (Boston) and 2014 (Seattle). Each of these forums included participants from more than 20 countries, which facilitated a global perspective and contributed to the development of strategic communication as a unique discipline. We invite scholars across the globe to continue to build the strategic communication body of knowledge by taking part in this preconference.

Submission and Selection Process
================================

Abstracts with proposals for presentations and papers should be two pages (double-spaced with 1” margins, Times New Roman, 12 pt.). Abstracts should address research questions related to the preconference theme and include methods and results (for empirical studies), as well as a clear statement of how the work contributes to the questions posed above and the strategic communication body of knowledge. Each submission should include a third page with a short bio of the author(s). Submit abstracts by December 09, 2016, to Howard Nothhaft at (howard.nothhaft /at/ isk.lu.se)

Contributors will be selected by peer review. Authors of accepted proposals are required to submit a full paper and a presentation prior to the preconference. Authors are expected to attend the pre-conference and present in person. This preconference will include interactive sessions, such as roundtable discussions and Q&A sessions; therefore, selected speakers will be invited to contribute apart from the peer-review process.

Participation fee (including coffee breaks and lunch buffet) is US $105 for presenters and non-presenters. Register for this preconference online at www.icahdq.org beginning January 15, 2017, as part of your main ICA conference registration, or stand-alone. Special hotel rates are available for registered participants. All participants, speakers or not, must register and pay fees.

Following the preconference, selected authors and participants will be invited to contribute to a peer-reviewed extended Special Issue of the International Journal of Strategic Communication, titled “Future Directions of Strategic Communication,” to be published in 2018. In addition, based on the outcomes of the preconference, further collaborative projects (e.g. a manifesto on strategic communication research and education, an edited book on the future of the field, etc.) will be initiated.

Please download and check the full CfP at http://bit.ly/CfP-StratComm before submitting an abstract.

Pre-conference Organizers
=========================

Dr. Howard Nothhaft, Department of Strategic Communication, Lund University, Sweden; CORRESPONDING ORGANIZER
(howard.nothhaft /at/ isk.lu.se)

Dr. Dejan Verčič, Centre for Marketing and Public Relations, Faculty of Social Sciences, University of Ljubljana, Slovenia; Co-author of the seminal article “Defining Strategic Communication” (dejan.vercic /at/ fdv.uni-lj.si)

Dr. Kelly Page Werder, The Zimmerman School of Advertising and Mass Communications, University of South Florida, Tampa, FL, USA; Editor, International Journal of Strategic Communication;
(kgpage /at/ usf.edu)

Dr. Ansgar Zerfass, Institute of Communication and Media Studies, University of Leipzig, Germany, & BI Norwegian Business School, Oslo, Norway; Editor, International Journal of Strategic Communication;
(zerfass /at/ uni-leipzig.de)

Sponsored by International Journal of Strategic Communication (Routledge/Taylor & Francis)
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