[ecrea] new book: Political Communication Online

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"Political Communication Online: Structures, Functions, and Challenges" 
- new book in the Routledge Series in Political Communication Research.

The impact of the Internet on political communication has been 
significant and multifaceted: it expanded the reach of political 
messages; opened the floodgates of decontextualization and intercultural 
misunderstanding; made room for new genres and forms; and allowed for 
the incorporation of every previously existing communication mode into 
complex multilayered documents. Political Communication Online places 
these developments in their social and media context, covers various 
disciplinary backgrounds and how they can contribute to a common 
understanding of the evolving online media landscape, and proposes a 
novel methodological tool for the analysis of political communication 
online. Seizov offers an approach that places context at the core of the 
theoretical and methodological discussion by discussing the traits of 
online communication that make it a unique communication environment. 
The book then brings together different disciplines which have important 
contributions for the study of political communication online but have 
not been integrated for this purpose so far, such as visual 
communication, multimodal research, and cognitive psychology. Seizov 
introduces the book's main theoretical and methodological contribution 
to multimodal document analysis, the annotation scheme "Imagery and 
Communication in Online Narratives" (ICON), and explores how the ICON 
approach works in practice. Taking four distinct genres of online 
political communication - news, election campaigns, NGOs, and social 
movements - the book presents the analyses of convenience samples from 
each of them in detail. This text features a comprehensive theoretical 
discussion of vital current developments in online political 
communication, places these developments in context, and couples that 
with a practical demonstration of the novel methodology it proposes.

Reviews
"This exploratory work proposes a multi-modal method - a fusion of prior 
approaches informed by linguistics, visual communication, and other 
disciplines -- for descriptive online content analysis. Simultaneously 
capturing visual and textual elements (and the relationships between 
them) is a promising development." -Patrick Meirick, University of Oklahoma

"Provides an interesting and comprehensive exploration of political 
communication as it evolves in concert with advances in communication 
technologies. This is an excellent volume for scholars interested in 
keeping apace of the current state and possible future of global 
political communication." -Brian Houston, University of Missouri

Find at: <http://www.routledge.com/books/details/9780415737388/>


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Dr. Ognyan Seizov
Communication Science

Postdoctoral Research Fellow
Faculty of Linguistics and Literary Studies
University of Bremen

GW 2, Room A3460
Bibliothekstr. 1
28359 Bremen
Germany

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