[ecrea] ICA Preconference: "Exploring and Remaking Critical Studies of Advertising"

ICA Preconference: "Exploring and Remaking Critical Studies of Advertising"

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London Metropole

17 June 2013

9.00-16.00

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ORGANIZERS:

James F. Hamilton (Grady College of Journalism and Mass Communication, 
Univ. of Georgia) & Robert Bodle (Communication and New Media Studies, 
College of Mount St. Joseph)

This preconference seeks to assess and reformulate approaches to the 
critical study of advertising in society. Many established approaches 
are premised upon highly centralized, professionalized and routinized 
advertising and media systems. Current practices emerging from 
digitization and a host of social, political, economic and cultural 
developments arguably outstrip the reach of traditional modes of 
critique. This program probes the historicity of traditional critiques 
of advertising, and explores approaches with a better fit to current 
historical conditions.

The purposes of this preconference program are to:

1. Present and discuss constitutive relationships between traditional 
critiques of advertising and the contexts of their emergence;

2. Probe, discuss and evaluate recent and emergent theoretical resources 
for more historically responsive bases of a critical assessment of 
advertising in society;

3. Track, explain, and characterize changes in the advertising ecosystem 
(including changing role of media planners, buyers, third-party ad 
networks, data-mining companies, and online intermediaries;

4. Identify potential social and political implications due to changes 
in the advertising industry;

5. Explore and assess new or neglected critical approaches to advertising.

We welcome abstracts of original research from established scholars as 
well as from those whose work is in its early stages that engages this 
problematic.

DEADLINE FOR RECEIPT OF ABSTRACTS: Friday, 30 November 2012.

For more information about this preconference: 
http://criticaladstudies.wordpress.com/

To submit an abstract for review: http://bit.ly/UQzKZ9